These potential benefits of an online marketplace have created a boost for small businesses to create an online presence. However, many simply have a website designed and stopped there, without realizing the true potential and maximizing the real value that your site has to offer. If you have a website, or have a content management system at its core, or have a fairly static site. If you still don't have a content management system running your site, you may be wondering why you need it.

This article will help clarify some of the reasons why basic content management is almost essential to keeping your investment online running.

1) Non-technical people can update content We can all think of ourselves as super-skilled people, but the reality is that there are very few people who are brilliant programmers, designers and content creators, in fact most of those people are none - of the above. Some try, but most fall short in at least one or two areas compared to a professional who focuses only on one of these skills.

What this means is that the designer or programmer of your site is probably not your best marketer and therefore is not the best person to maintain the content of your site. A content management system allows anyone who can use a word processor and have basic computer skills to update their site as often as they want.

2) It costs less This may sound weird if you think it will always cost more to have a content management system integrated into your website. Of course, the cost benefit is not the original development cost, its value lies in not having to pay a developer to manually make changes to the site, which is of course very expensive and time consuming.

3) Separating the Code Content Suppose you design a great site, complete it with three years of material, at which point the technology used to build the site is outdated. If your content is woven together with the site itself, updating your baby with bath water will update your site. A good visitor management and check-in system allows you to fully understand the logic of presentation and use of your site while keeping its content perfectly separate from the mechanics of the rest of the site.

4) Design Uniformity Once you have created a content management system for you, every page you view is always executed in exactly the same way. In fact, in many cases you simply see exactly the same "page" every time you view it, the system only displays different content according to your requests. This creates a smooth presentation of your content on your site. There is nothing worse than a visitor having to do, finding out where everything is for every page he visits. A confusing and disorienting place will rarely receive returning visitors.

5) Ability to update and maintain Since a well-developed content management system is designed to play well with the rest of the site, you can update the content management system or make changes to it without affecting the rest of the site. In fact, as long as the API (application programming interface or site communication protocol) remains the same, you can completely replace your content management system with a new one.

6) Content Currency This is probably your best advantage. By removing technical and process barriers to creating new content, you are limited only by your desire to create content and your motivation to do so. It should be no more or less difficult than opening a Word or OpenOffice document and starting with this solution alone, the world can see your work once you have seen and published it.

In short, if you do not have a content management solution for your business website at this time, you have an online marketing brochure, possibly with some application functionality. It may be enough for your purposes, but a good CMS will make a big difference in the relevance and value of your site to your customers and potential customers.