Explainer videos are one of the most effective ways to engage potential customers. They give a detailed and promising answer to questions like: ‘I have seen your product, but why should I buy it?’

If made correctly, these explainer videos can pull in a considerable profit for your business. Unlike using covert marketing techniques like making a captivating logo design, explainer videos overtly tell customers about your company and its products and services.

However, even the process seems simple and can captivate a massive audience base. Still, it must be kept in mind that without having an engaging storyline, captivating content, flawless and smooth video flow, you will just pour all your money to waste.

Another thing to remember is that explainer videos are of multiple types. Each type has specific content that promotes your business. Below we have explained about five types of content that you can use in your explainer videos.

Demo videos

When a customer lands on your website intending to learn more about your services, a demo video can help them learn about all the whys and the hows. For instance, if your website provides online courses, then people most are most likely to ask about how to enroll themselves, fee procedure, and other related questions.

By making explainer videos, you can address all questions beforehand. This will create a positive impact on your landed audience and will end up being your potential customers.

Testimonial video

Everyone is concerned about not putting up their money in the wrong places. This is the reason why we see various review pages on the internet. Before a person goes towards buying your product, it is a guaranteed thing that they will check testimonials. By making an explainer video having testimonials from your potential customer will build your organization as a trustworthy one in their eyes.

About video

People like knowing where they are getting their hands on. About videos are your best chance to convince customers. An explainer video telling about your institution, how it has grown from one stage to another, how much people trust, and other such things will build your organization as a credible and authentic one in prospects' eyes.

Animated video

Another exciting way to build up an audience is by creating animated videos. People are in love with animations, regardless of age. You can get all creative as you like. Moreover, animations give you a plus point when it comes to creating engaging and captivating content, as people are already invested in them, so your work here will get a bit easier.

Whiteboard animation

Whiteboard animations are also a great form of explainer videos. You will find plenty of whiteboard animated videos on YouTube. And one thing that you will find common in all this is that all these videos will be quite engaging. Hence, you here also you will get a plus point in showing your creativity.

Final thoughts

Videos themselves are the best form of marketing tool that can pull in massive audiences for your business. However, you need to be careful while choosing the animation industry or animators you will hire for making explainer videos. Everyone who claims to be an expert is not an expert; experience always matters.

Visit Uptown Motions now to hire the best animators.