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Omaha Steaks International, Inc., known as Omaha Steaks, is a food retailer. The company is named after the city it was founded in, and its headquarters location, Omaha, Nebraska. Omaha Steaks manufactures, markets, and distributes a variety of steaks, meat, seafood, and some prepared foods. The company was an early pioneer in direct mail sales and online marketing.
In 1929 B.A. Simon's son Lester joined the business and helped expand its distribution.[2] In the 1940s Lester brokered a deal with the Union Pacific Railroad to begin serving Omaha Steaks in the dining cars of their transcontinental trains.[5] Lester selected the meat for the passenger trains that traveled between Omaha and Los Angeles, San Francisco, and Seattle.[4][5] The mail-order business began in 1952, as orders packed in dry ice and cardboard cartons lined with wax paper were shipped via train.[5][6] In the early 1960s innovations in shipping like insulated-foam coolers, vacuum packaging, and direct parcel shipping helped Omaha Steaks transform itself into a direct marketer.[6][7] Catalogs were mailed to customers for the first time in 1963,[4] and gradually expanded to include not only steaks, but poultry, pork, seafood, side dishes, and desserts.[5] In 1966 the company changed its name to Omaha Steaks and moved to a new plant.[4]
Omaha Steaks manufactures, markets, and distributes a variety of steaks and other meats, including seafood, chicken, and pork,[17] along with appetizers, sides, and desserts.[5][18] The company is headquartered in Omaha, Nebraska,[12] and as of 2020 was the city's 24th largest employer.[19] Omaha Steaks employs 1,500 workers.[20] During the holidays the company hires more than 3,000 temporary workers to meet increased consumer demand.[21] In addition to its corporate and marketing office, its facilities include three manufacturing plants, two distribution centers, and a freezer warehouse.[12][18]
National and international markets for the company's products include food service, mail order, incentive, telesales, retail stores, licensed-restaurants, sales to specialty and food stores, and interactive sales.[12] Omahasteaks.com was founded as a separate company to provide more comprehensive service for online customers.[12] Omaha Steaks products are shipped in coolers with dry ice.[22] During peak season, the company can ship as many as 100,000 packages a day.[10] Retail stores carry the same products offered through mail order.[5]
Omaha Steaks uses the tagline "America's Original Butcher" and brands itself as offering premium steaks and other meat products, personalized service, and innovative packaging and delivery.[25][26] The company was an early pioneer in direct-to-consumer sales,[10] and continues to employ an omnichannel approach to marketing that reflects its roots in teleservices and direct mailing.[26][18]
You've heard of Omaha Steaks. It's the mail order meat company that sent your boss some filet mignon as a thank you from his boss. Or maybe your uncle has been talking about it ever since he got that one box of steaks back in 1998. Or it's possible that you saw it advertised in some in-flight magazine.
Try a package of four 5-ounce top sirloin steaks (seasoning included). In other words, you get a fine meal for four people at $12.50 per person. And that, friends, is better pricing than you would find for dinner at most restaurants.
And ordering your steaks, pork chops, burgers, lobster tails, and all sorts of other meats and sides from this hundred-year-old company is a whole lot cheaper than dining at a steakhouse. With all the variety Omaha Steaks offers, from entrees and sides to desserts and even wine, it can easily become a one-stop online shop for most of your dinner-making needs.
He says, "One night, when my brother and his wife and kids were visiting, I cooked up all the steaks and chops, serving three adults (my wife is a vegetarian) and three kids (four were present, but being five months old, my daughter isn't really eating steak yet). So six people ate, and I still had the hot dogs and tarts for another time. Assuming those would create the centerpiece of another meal for four, we're talking about 10 servings of food for $60, or $6 a person. Not bad at all."
Everything you get from Omaha Steaks comes carefully wrapped in vacuum-sealed plastic, making freezer storage simple and allowing you to choose the exact portions you want each time. On the back of each box, the company provides step-by-step preparation and cooking instructions, which helped Steven grill some of the best steaks he had cooked in months.
All of which is to say, if anyone knows how to do this meat-by-mail game properly, it had better be the company that's enjoying its 11th decade of business. Omaha Steaks sent us a sample box of some of its featured offerings: chicken breasts, salmon filets, butcher's cut tenderloin steaks, beef meatballs, jumbo franks, pork loin chops, scalloped potatoes, caramel apple tartlets, applewood bacon, and a thoughtfully included shaker of steak seasoning. Let's break down the Omaha Steaks experience to see if it's worth the admittedly hefty cost.
Offering to ship the products proved profitable, and the company has consistently marketed through print and the dawn of the online age. Reference for Business notes the 1940s shifted the company's business model to center on marketing. The company contracted to supply steaks for Union-Pacific Railroad trains, in essence advertising the product to every hungry beef-eater with a long ride in front of them. In fact, it's zealous marketing even got the company in trouble for making telemarketing calls.
It won't surprise you to learn that the brand focus is beef, particularly steaks, but anything one could hope to enjoy at a steakhouse likely makes its way to market here, including high-quality sides. Omaha Steaks offers a wide variety of red meats, including bison and grass-fed beef, while also serving up chicken, turkey, and ground offerings like burgers and sausages/franks/bratwurst. The company doesn't sell primal cuts but will ship large roasts.
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