This privacy policy applies to the WhatsThat – AI Ingredient Scan mobile application (hereafter referred to as the “Application” or “App”), created and operated by Muhammad Bilal (hereafter referred to as the “Service Provider”).
The Application is provided as a subscription-based service and is intended for use as is, subject to this Privacy Policy.
The Application may collect the following types of information when you use it:
1. Information You Provide
Support emails: When you contact us via email, we may receive your email address, message content, and any information you choose to include.
In-app preferences: Such as your selected concerns or alert settings (e.g. preferences related to allergens or ingredient types).
The Application does not require you to create a traditional user account with a username or password.
2. Automatically Collected Information
When you use the Application, certain information may be collected automatically, such as:
Device type and model
Operating system version
App version
Usage data, such as which screens are visited and how often certain features are used
Crash logs and basic diagnostic information
This information is generally collected in an aggregated or anonymized form and is used to improve app performance, stability, and user experience.
3. Image and Content Processing
The core functionality of WhatsThat involves analyzing images of products, labels, or ingredients that you scan through the App.
Images you capture or upload may be securely transmitted to third-party AI or analysis services (such as large language models or vision models) solely for the purpose of providing ingredient information, risk assessments, and related explanations.
The Service Provider does not use these images to identify you personally.
We do not use your images for advertising or sell them to third parties.
Depending on your device and settings, some processing may occur on-device and some may occur on remote servers.
The Service Provider may use collected information for the following purposes:
To provide and maintain the core functionality of the Application
To analyze and interpret product ingredients for you using AI services
To personalize results based on your preferences (e.g. concerns about certain ingredient types)
To improve the Application’s performance, features, and usability
To diagnose technical issues and fix crashes or bugs
To respond to support requests and user inquiries
We do not sell your personal information to third parties.
The Application may use third-party services that collect information used to identify you or your device in a limited way. These may include:
Analytics providers (to understand app usage and performance)
Crash reporting tools
AI / machine learning providers that process text or images for ingredient and risk analysis
These third-party services have their own privacy policies governing their use of your data. We recommend that you review the privacy policies of any such services if listed within the Application or on our website.
The Service Provider endeavors to work only with reputable providers that apply appropriate safeguards and comply with relevant data protection laws.
The Service Provider will retain information for as long as it is reasonably necessary to:
Provide the Application and its features
Improve and maintain the service
Comply with legal obligations
Some data, such as crash logs or aggregated analytics, may be stored for a longer period in anonymized or aggregated form.
If you contact us and would like your support emails or identifying data removed, you can email us at muhammadbilal03478@gmail.com and we will make reasonable efforts to delete such data, unless we are required to retain it for legal reasons.
The Application is not intended for children under the age of 13.
We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at muhammadbilal03478@gmail.com so we can take appropriate action.
In some regions, you may need to be older (for example, 16) to consent to certain data processing. Where required by law, we rely on parental consent or other legal bases.
The Service Provider takes reasonable measures to protect the confidentiality and security of your information, including the use of technical and organizational safeguards.
However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
You can stop all data collection by the Application by uninstalling it from your device.
You may control certain permissions (such as camera or photo access) through your device settings. Some features may not work without these permissions.
You may contact us to request deletion of particular data we control, where applicable.
This Privacy Policy may be updated from time to time. Any changes will be posted on this page with an updated “Effective Date”.
We encourage you to review this Privacy Policy periodically. Your continued use of the Application after changes are posted constitutes your acceptance of the revised policy.
Effective Date: 2025-11-29
The information provided by WhatsThat is intended for informational and educational purposes only. It does not constitute medical advice, diagnosis, or treatment.
Ingredient assessments, risk levels, and explanations are based on third-party research, public databases, and AI models, which may not always be complete, exhaustive, or up to date.
Always consult your physician, dermatologist, or other qualified healthcare provider with any questions regarding your health, product usage, or any medical condition. Never ignore or delay seeking professional medical advice because of information presented in this Application.
If you have any questions or concerns about this Privacy Policy, data usage, or your rights, please contact us at:
Email: muhammadbilal03478@gmail.com