Social Networks and Corporate Image: legal advice
Social Networks and Corporate Image: legal advice
Social Networks and Corporate Image: legal advice
How to enhance the Corporate Image of your Startup or Company in Social Networks without incurring legal risks
It is clear that Social Networks and the Internet can represent a good opportunity for companies that do not have many economic resources to carry out large-scale marketing or corporate communication campaigns and that need to carry it out in a way, we could say, a little more homemade and / or applying the DIY (do it yourself). Social networks will represent more opportunities if, of course, you have the resources to do so and you can hire the services of a good Community Manager , web designers or communication or marketing agencies, to carry out the work of promoting the digital identity of your startup or company, youcorporate image .
It is true that, on many occasions, these tasks are arduous for those who do not have time, think that they are not good at it or who openly and sincerely admit that they do not like these topics.
Notwithstanding the foregoing, and in any case, any company that wants to have corporate profiles on Social Networks in order to be up to date, from our point of view must take into account a series of legal precautions that, not even, many times Some community managers take into account - nor is it taught in many of the courses on digital content, for community managers or professionals of a similar nature.
Social Networks and Corporate Image
Therefore, be careful and hire, where appropriate, good professionals who assure you that they take certain precautions into account when executing their work or take them into account directly, if you are the one who takes care of it.
Legal advice on Social Networks
1. Do not use images of people without their consent
The foregoing may affect both the right to data protection and image or honor rights and, in addition, special precautions must be taken if you are going to process images of minors .
Skipping this can lead to claims against your company or project, so it is highly recommended that you make sure you do things right.
2. Don't use third party content without making sure you can
The fact that you publish content citing the source is not enough. This excuse is only valid for official teaching, so you will not save yourself by citing the source but by going to the source that allows you to use that content in the way you need.
For example, choosing images from image banks whose license allows you to publish said content on your blog or website; looking to see if they are royalty-free images or that allow the use in the way you want to do it - for example, Creative Commons Licenses - or by hiring the services of whoever you require for it and having their permission to publish. (corporate lawyer gautam khaitan)
Otherwise, that is, the use of content without consent or license can also lead to claims of rights by its authors, so if you anticipate what you want to do and make sure to do it the best possible, you will avoid this type of risks.