WhatsApp Marketing Automation: Key Components & Advantages

WhatsApp has emerged as more than a messaging app. It's now widely used by businesses to reach new customers as well as to maintain communication with existing customers.  WhatsApp marketing automation allows businesses to completely automate their messaging, customer service, marketing campaigns, order notifications and other activities. It streamlines customer interactions and enhances engagement through targeted, automated messaging.  WhatsApp marketing automation is more than sending bulk messages to targeted customers. 

What Is WhatsApp Marketing Automation?

WhatsApp marketing automation uses automated software to automate various aspects of  WhatsApp communication. It can send automated welcome messages to new subscribers, deliver personalised promotional offers based on user preferences, remind customers of abandoned carts, provide order and delivery updates, and answer common queries via bots. It is rather a personalised approach focused on creating engaging and personalised experiences for customers. Such a setup enables businesses to operate on a more effective scale in a manner that keeps precious interactions with customers intact. It also ensures timely, personalised, and consistent interactions that boost engagement and sales.

Key Components of WhatsApp Marketing Automation

Many elements contribute to a successful WhatsApp marketing automation strategy

Chatbots: WhatsApp chatbot builders are designed to handle customer interactions without the need for any human support provided by the business. These chatbots can perform multiple tasks, from answering customer queries to providing order updates and even qualifying leads. They reduce the burden on human resources while improving customer experience.

Automated Message Sequences: These pre-defined sequences in WhatsApp business messaging series are triggered by specific events, like subscribing to a list or making a purchase . These messaging sequences make it easy for businesses to send automated messages for nurturing leads, onboarding new customers, and delivering personalised content.

Broadcast Lists: These leads allow you to send bulk messages to a large audience. It is an ideal option for sending sales promotional messages, sharing important updates, or promoting new products. 

Integrations: It involves integrating your WhatsApp marketing automation platform with your CRM and other marketing tools. It enables seamless data flow and personalised experiences. It also allows people to leverage customer data for creating highly targeted campaigns and track the effectiveness of their automation.

Why is WhatsApp marketing widely recognised as a highly effective platform for market automation?

Wider reach

WhatsApp is widely recognised as a highly effective platform for market automation. It helps in empowering businesses of all sizes by connecting them to their customers. By 2025, WhatsApp will boast over 2.78 billion unique users globally, a figure projected to exceed 3.14 billion by the end of the year. This extensive user base makes WhatsApp a critical channel for businesses seeking ti scale.

Improved Conversion Rate

WhatsApp has proven to be better than other channels, than emails and phone calls, in improving conversation rates. Latest stats reveal that WhatsApp can help in improving 45 to 60% of conversion rate. In addition, automating WhatsApp messages helps users check out and share payment options, speeding up your sales process.

Better engagement

WhatsApp is used by millions of people for connecting with friends, family and colleagues. It has created a sense of trust that's hard to achieve elsewhere. This reliability also translated into open and click-through rates for businesses using WhatsApp marketing automation.

Enhanced Competitiveness

Nowadays, WhatsApp has become a powerful tool for businesses to connect with their customers. Stats show that around 45% of online businesses have increased their sales through WhatsApp marketing automation.

Deliver Faster, Smarter Service with SendApp’s WhatsApp Support Suite

At SendApp, we will help you get started with WhatsApp Marketing Automation for managing enquiries and running targeted campaigns. Integrating WhatsApp automation into your marketing strategy is a great move to enhance customer experience and increase your conversions. Connect with us and let us help you begin with WhatsApp marketing automation today.