Postcard Examples That Stand Out

Postcards are a powerful way to reach customers, clients, students or employees. They can be used to promote special offers, events, products, services or programs, and they’re a cost-effective way to get your message in front of a highly targeted audience.

A well-crafted postcard is a great way to stand out from the other mailers your list receives in their daily mailbox. But you have only a few seconds to catch your reader’s eye when they open their mailer, so your marketing postcard must have a compelling headline and large, bold imagery.

In the above postcard example from elfa, the first thing that stands out is the excellent product image. The closet organization system projects a sense of class, which is immediately appealing to most recipients. Next, the postcard includes a clear and concise offer with a description of what’s included. And finally, a crucial element that should always be present in your mailings is an expiration date. GrubHub and The Container Store both use this technique to make their offers more compelling, even for recipients who are already familiar with the product or service.

Keeping your postcard design consistent with your brand’s visual style can be as simple as incorporating a color palette that resonates with your brand colors and avoiding font size variation. This keeps your design looking fresh and allows you to easily draw the attention of your target audience without causing confusion.