Direct mail can create engaging experiences that build trust and grab attention. It’s used in both B2C and B2B selling, although more commonly with consumers. It's a marketing strategy, which connects with elusive decision makers and busy executives that involves sending a mailer, brochure, postcard, physical letter, package, etc. to your prospects and/or current customers.
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Some of the most common forms of direct mail include:
Types of direct mail
Brochures
A brochure is a printed document primarily used to present a campaign, event, product or service and to inform potential consumers or members of the public about the promotion.
Letters
A letter is a message written by someone or written on any medium, it became the most popular medium of communication among people in the last centuries. But now in the age of telephone, cell phone and internet, its role has become less. Letter has an important place in our life.
Flyers
Flyers are a form of advertising meant for wide distribution and are usually posted or distributed in a public place, given to individuals or sent through mail. Today, flyers range from cheap photocopied flyers to expensive, shiny, dirty-colored circular flyers.
Newsletters
A newsletter is a printed or electronic report containing news related to the activities of a business or organization that is sent to its members, subscribers, employees, or any affiliates. Newsletters usually have one main topic of interest to its recipients.
Catalogs
A catalog is a book or magazine containing descriptions and pictures of objects currently offered for sale, especially for use by companies that make them to order for their major businesses.
Postcards
A postcard is a rectangular piece of thick paper or cardboard that is used to record messages, allowing them to be sent by post without being enclosed in an envelope. In most countries this fee is lower than that of a letter sent through an envelope.
How to design a direct mail
Make a plan for your direct mail
Planning your direct mail ahead of time will help you streamline your ever-expanding design process. That's why, if you come across any problem on your way, you can always look back to your initial steps to come back to the bottom. To develop your plan, follow these guidelines.
Know about your targeted audience
If you don't know who you're targeting, it's almost impossible to design an effective one. Understanding what your audience wants will help you create an inspiring design that matches every copy you write. Before you focus on the rest of the design process, you'll want to know how much you need to impress your potential customers, what offers they will respond to, and what kind of behavior they will have.
Set a goal for your direct mail
Another important step in planning your participation is to identify the goals or intentions before achieving it. Why are you maintaining your education in the first place? What are you hoping to achieve in the context of the competition?
Knowing the purpose of your writing (and your actions as a whole) helps you convey the message you want to send and informs your decisions about copy, image, and design. just talk to him.
Be strategic with Fonts & format
With your vision and goals in mind, now it's time to choose which event you'll use Praaroop for. By format we simply mean the type of mail you are sending - menu, postcard, brochure, etc. The shape is very important because it determines the volume of the copy and key which you can fit into your pieces. If your goal is to provide widespread awareness of your products or services, a large piece like this brochure may be a good option. Or, if you want to announce what you are selling to or want to provide some coupons, then postcards are probably the best option for you.
Two-Sided Messaging Capability
Finally, one last area where postal mail is superior to any form of pre-printed text, is how two-way messaging can be done without having to add extra elements such as envelopes or letters to create an ideal message and opens up even more possibilities. Both of these steps will help you in creating a better solution by pairing relevant words with your words you'll be able to create space for personalizing your campaigns by presenting everything you need in one go.
Make sure it is easy to explain.
In most cases, you will want to choose a sans serif font (Arial) for your illustrations. In sans serif fonts, like serif fonts (Times new roman), each letter is not made small in height at the end of the stroke, so that it looks uniform and simple. This makes it easier for readers to scan them and resolve them immediately.
Benefits of direct mail postcard
These are some of the benefits that a business gets from sending direct mail postcards:
1. Relationship with customers – Mailing cards are sent directly to customers and they give your customers a feeling of personal connection with the campaign.
2. Customer Behavior- Direct mail cards help in customer engagement and by helping you keep track of your customers, you keep them engaged in your business.
3. Customer Loyalty – You owe your customers to your company, when you have a close relationship with your existing customers, they owe you to the brand.
4. What do they cost – You can save a lot of money because you join campaigns that create cheap designs.
5.They get engagement – These postcards are a surefire way to get engagement from your customers.
Conclusion
Overall, direct mail is a great way to reach potential customers with a compelling message at a lower cost than traditional methods like mailing letters or magazines. They provide businesses with the convenience of designing their own shapes and sizes through the use of special shapes and styles, which opens up more opportunities to include the audience in their creations.
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