Handy Tips to Build Personal Branding and Be a Relevant Social Media Girl

Whether you like it or not, social media has transformed the way we interact and connect to other people. It’s no longer a tool to introduce yourself or extend your business, but some people do breathe and live for social media. Social media can be an effective tool, but it can also bring harm that can affect your life.

Despite the pros and cons of social media, it has its own positive impact. From business point of view, it can be a very powerful tool to shape image and brand. If you want to build personal branding, social media can be the perfect tool, but you need to do it right if you want to succeed.

Establish a Role

Ask yourself why personal branding is crucial? Is it because you want to sell yourself (as a social media girl influencer or a digital celebrity) or do you need it as the extension of your business? The way you post and ‘market’ yourself would be different if you try to introduce your business from your way to be an social media girl influencer.

For instance, if you want to introduce your business, you can post anything related to it. Let’s say that you sell skincare products. You can post anything related to your products, from how to videos or contents to product review.

But if you try to sell your image as an influencer, you need to pick a topic or niche. Let’s say that your contents are mostly comedy, covering various topics or trends. You are free to explore any available possibility as long as it’s comedy. Your followers and audience will start associating you with comedy and funny contents, and that’s how you establish. 

Choose the Platform

Still related to the previous element, you need to focus on the platform. If you want to use social media as your marketing channels for products, services, or business, any platform will do. You can basically advertise through YouTube, Facebook, TikTok, and even Twitter.

However, if you want to be a social media girl influencer, you need to pick a platform first. With different mechanism and system of many social media platforms, you need to pick the one that is suitable for your contents. Let’s say that you want to make short but funny videos, then TikTok would be the perfect place.

If you want to be associated with beautiful and artistic images or videos, Instagram is your place. Want to have a rather longer videos complete with description and discussion? Then YouTube would be the ideal option.

Feel free to do various experiment with different platforms, but once you have found the perfect one, stick to it for a while. Then you can expand your presence to other platforms.

I know an Insta celebrity who started her journey with Instagram. After growing her followers, she then expands her contents to YouTube and then TikTok. You can consider doing the same strategy for your own digital presence.

Solid Engagement

Let’s not forget that social media is about connection. It’s about interaction. How can you manage your audience if you have never interacted with them at all? After all, you want to build trust and communication, right? That’s why it never hurts to respond to mentions, messages, and comments as long as they are in line to your contents. It’s okay to encourage discussion or ask questions so you can actually learn about your audience.

It’s also a good idea to work together with other social figures, especially young social media girls or influencers on a certain topic or content. Not only it will help you with your personal branding’s expansion, but you can actually create a meaningful (and functional) connection. When you want to build a solid personal branding. It’s not only about self-promotion, but it’s basically about inspiring others. In the end, you can build a community that can actually help one another.

Keep Learning

Social media never stops growing and evolving. You know that new trends are appearing here and there non-stop. Don’t assume that you know it all. Keep an open mind. Continue learning. After all, life is a non-stop journey of learning. You can always subscribe to channels or newsletters that can provide the latest insight or information. Read blogs. Follow industry leaders.

Self Love and Care

Don’t underestimate the process (and journey) to build a personal branding. It can be time consuming, tricky, and demanding. Prioritize your health, whether physical or mental. Let’s not forget that your offline life is just as important as your digital life. Prioritize yourself. You must always come first.

You need to take breaks when it’s too much or when you need one. It’s important to set boundaries too. Having a trusted support system is crucial. Have a positive and healthy circle with positive support.

Conclusion

The journey to build your own personal branding doesn’t have to be difficult or complicated. It should be exciting, giving you the opportunity to learn and even make mistakes. By following these tips, you can empower yourself to create a personal brand that reflects you unique talents and passions. So, embrace the power of social media, unleash your creativity, and build a personal brand that leaves a lasting impact.