In a global context, the retail industry is undergoing a fundamental transformation where hybrid models are blurring the lines between online and offline consumer experience, giving rise to an omnichannel ecosystem.
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BOPIS (Buy online, pick-up in-store), BOSFS (Buy online, ship from store), and BORIS (Buy online, return in-store) are being hailed as the "future of retail", and attributable factors like shipping chain optimization and opportunity for brand experience re-architecting are generating hopes for the market players to rival against retail giants like Amazon.
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Today, this revolution in the shopping experience is being demanded by both customers and retailers. It is, thus, paving the path for hybrid "click-and-collect" services, where all kinds of retailers (from small to large) are looking to cash in the "buy-anytime and fulfill-anywhere" model of e-commerce. Read on as Jasper Colin dives into the evolving landscape of omnichannel retailing.