The AdWords Quality Score does not make the Google AdWords system a mere auction around ad slots. He is Google's solution to differentiate between relevant and irrelevant ads related to the respective search. But not without self-interest. Here is some impact define by SEO Training Institute in Lahore.

Impact and importance of the AdWords Quality Score:

The Quality Score is Google's attempt to capture the relevance of keywords, ad text, and landing pages. At least that's the official presentation. That might seem logical to Google in view of the above-average impact of different click-through rates and the resulting per-slot profit maximization. From our own experience, we can also confirm that the influence of the landing page is limited only if there are no major problems such as extremely long loading times or excessive use of advertising space.

But what about new keywords and ads that do not yet have historic click-through data?

Therefore, my assumption is that for incoming click data, the prospective click through rate is determined by the keyword / search relevance and previous click through rate. This suggests a focused use of restrictive match types like Exact Match, Phrase Match and Modified Broad Match keywords.

Ad relevance is determined by the keyword / ad relevance and the previous click through rate of the display URL. That speaks for one

granular distribution of keywords across individual ad groups.

The quality factors, according to Google, affect:

Activation to participate in ad auctions: Higher Quality Score keywords are more likely to participate in the ad auction at a lower cost.

The keyword's actual cost-per-click (CPC): Higher quality factors lead to lower CPCs. This means that if the keyword has a higher Quality Score, you will pay less per click with the ad position constant.

The bid estimate of SEO Training Institute in Lahore for the first page for your keyword: Higher Quality Scores lead to lower bid estimates for first page. This means that your ad may appear on the first page of search results if the keyword has a higher Quality Score.

The top-of-page bid estimate: Higher quality factors lead to lower top-of-page bid estimates. This means that your ad may appear at the top of the page if the keyword has a higher Quality Score.

Ad Position: A higher Quality Score usually results in a better ad position. This means your ad can appear higher up on the page if the keyword has a higher Quality Score.

Factors influencing the QF:

Officially, according to Google, the following influencing factors are largely responsible for determining the quality factors (see Google AdWords Help):

Your keyword's previous CTR (CTR): how often this keyword led to clicks on your ads.

The previous click-through rate of your displayed URL: how often you received clicks from your displayed URL.

Account Log: The total click through rate for all ads and keywords in your account

Quality of the landing page: how relevant, transparent and navigational your site is.

Keyword / Ad Relevance: How relevant the keyword is for your ads.

Keyword / Search Relevance: How relevant the keyword is for a user's search query.

Geographic Performance: How successful your account is in the target regions.

Your ad performance on a website: How good your ad's performance is on this and similar sites (when facing the Display Network).

Devices targeted for targeting: The performance of your ads across devices such as desktops, laptops, mobile devices, and tablets. Quality Score varies depending on the type of equipment. These are the all aspect of AdWords which is completely described by SEO Training Institute in Lahore.