The importance of knowing the prospect before you sell to them is a make or break factor when it comes to selling. I mean, as marketers and business owners, we all want to make more sales, right? Ok, so we can agree on that.
Now, the next question I’m going to ask you matters a lot. Would you like to make the process of earning sales difficult or simple? If you answered “simple”, you’re going to want to pay attention and read the recommended posts I share with you regarding prospecting.
Simply understanding this information can save you a lot of time and frustration while selling your products or services.
Now I covered this same question in a previous post I created called, “What is Prospecting in Sales?” I also talked about why it’s important to qualify prospects in another post I shared called, “Why Is Prospecting Difficult for Some Salespeople?” You can read that post here.
If I can help explain the importance as an example, I would equate it to a treasure hunt. The goal of course is to find the treasure, right? Ok, so we know the goal. Now, we need to figure out how we’re going to achieve that goal.
Well, that’s what leads to the most important part. In order to find the treasure, the one thing that’ll help us find the treasure is a...