How do you introduce your website to fresh visitors? Surely the story begins with your business objective. The website visitors must understand your business vision initially. Besides organic traffic, there are other sources of traffic on your website from where the users visit you. They usually visit your homepage & don’t have any strong intention to get answers to specific queries or purchase something out of your goods & services list. So, many of them are unaware of what’s being exhibited & promoted on your site. Especially those who visit your website for the first time. Clear your business objective & your website’s purpose before them right away.

Marketing or promotional messages can help you do this effectively. These messages also encourage user engagement on your site. Information is the key to user trust in your site. As a result, they proceed to perform relative actions on your site and try your products & services. Microcopy is also a sort of marketing message that provides an initial insight into your website. If the user doesn’t know what your website is about, he or she can immediately figure it out by looking at your microcopy. It is usually found in the header section of a website landing page in the form of a slogan or message about your business offers, products, or service.

Read More: What Is Microcopy: How to Write Better Microcopy for Web Page?

Visit Site: Wordpress Website Design Company

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