**We Color Blocks**
**Last Updated: January 3, 2026**
**Effective Date: January 3, 2026**
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## 1. Introduction
Welcome to We Color Blocks ("we," "our," or "us"). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your information. This Privacy Policy explains our practices regarding data collection and usage when you use our mobile application We Color Blocks (the "App").
By downloading, installing, or using the App, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use the App.
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## 2. Information We Collect
### 2.1 Information You Provide Directly
We minimize data collection and do not require account registration to use the App. The App does not collect:
- Names or email addresses
- Phone numbers
- Physical addresses
- Payment information (handled entirely by Apple)
### 2.2 Automatically Collected Information
When you use the App, we may automatically collect certain information, including:
**Device Information:**
- Device type and model
- Operating system version
- Unique device identifiers (such as IDFA, subject to your consent)
- Language and region settings
- Time zone
**Usage Data:**
- Game progress and statistics (levels completed, scores, achievements)
- Session duration and frequency
- Feature usage patterns
- In-app purchase history (transaction IDs only, no payment details)
**Technical Data:**
- App version
- Crash logs and performance data
- Error reports
### 2.3 Information Collected by Third Parties
Our App integrates third-party services that may collect information:
**Advertising Partners:**
- Google AdMob: Collects device identifiers, IP addresses, and usage data to serve personalized or contextual advertisements. [Google Privacy Policy](https://policies.google.com/privacy)
**Analytics Services:**
- We may use analytics tools to understand how users interact with our App. This data is aggregated and anonymized.
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## 3. How We Use Your Information
We use the collected information for the following purposes:
### 3.1 To Provide and Improve the App
- Save and sync your game progress locally on your device
- Track achievements and unlock badges
- Manage in-app purchases and restore purchases
- Identify and fix bugs, crashes, and technical issues
- Improve game performance and user experience
### 3.2 To Personalize Your Experience
- Remember your preferences (sound, music, language settings)
- Adjust difficulty based on your gameplay patterns
- Display relevant seasonal content and decorations
### 3.3 To Display Advertisements
- Show advertisements to support the free version of the App
- Limit ad frequency and avoid repetitive ads
- If you consent, display personalized advertisements based on your interests
### 3.4 To Communicate With You
- Send push notifications about daily challenges and rewards (if enabled)
- Notify you about important updates to the App or this Privacy Policy
### 3.5 To Comply With Legal Obligations
- Respond to legal requests and prevent fraud
- Enforce our Terms of Service
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## 4. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data based on the following legal grounds:
| Purpose | Legal Basis |
|---------|-------------|
| Providing core App functionality | Performance of contract |
| Saving game progress and preferences | Legitimate interest |
| Displaying contextual advertisements | Legitimate interest |
| Displaying personalized advertisements | Consent |
| Analytics and App improvement | Legitimate interest |
| Crash reporting and bug fixes | Legitimate interest |
| Responding to legal requests | Legal obligation |
You may withdraw your consent at any time where consent is the legal basis for processing. This will not affect the lawfulness of processing prior to withdrawal.
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## 5. Data Sharing and Disclosure
### 5.1 Third-Party Service Providers
We may share information with third-party service providers who assist us in operating the App:
| Provider | Purpose | Data Shared |
|----------|---------|-------------|
| Apple Inc. | App distribution, in-app purchases | Transaction data, device info |
| Google AdMob | Advertising | Device identifiers, IP address, ad interaction data |
### 5.2 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government agencies).
### 5.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change.
### 5.4 With Your Consent
We may share your information for other purposes with your explicit consent.
**We do not sell your personal information to third parties.**
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## 6. Data Retention
We retain your information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:
| Data Type | Retention Period |
|-----------|------------------|
| Game progress (local) | Until you delete the App or clear data |
| Device identifiers | Up to 13 months |
| Analytics data | Up to 26 months (aggregated) |
| Crash logs | Up to 90 days |
| Purchase records | As required by law (typically 7 years) |
After the retention period, data is either deleted or anonymized so that it can no longer be associated with you.
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## 7. Your Rights Under GDPR
If you are located in the EEA, UK, or Switzerland, you have the following rights:
### 7.1 Right of Access
You have the right to request a copy of the personal data we hold about you.
### 7.2 Right to Rectification
You have the right to request correction of inaccurate personal data.
### 7.3 Right to Erasure ("Right to Be Forgotten")
You have the right to request deletion of your personal data, subject to certain exceptions.
### 7.4 Right to Restrict Processing
You have the right to request restriction of processing of your personal data.
### 7.5 Right to Data Portability
You have the right to receive your personal data in a structured, commonly used, machine-readable format.
### 7.6 Right to Object
You have the right to object to processing of your personal data for direct marketing or based on legitimate interests.
### 7.7 Right to Withdraw Consent
Where processing is based on consent, you have the right to withdraw consent at any time.
### 7.8 Right to Lodge a Complaint
You have the right to lodge a complaint with a supervisory authority in your country of residence.
**To exercise any of these rights, please contact us at the email address provided in Section 13.**
We will respond to your request within 30 days. We may request additional information to verify your identity before processing your request.
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## 8. Your Rights Under CCPA (California Residents)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
### 8.1 Right to Know
You have the right to know what personal information we collect, use, disclose, and sell.
### 8.2 Right to Delete
You have the right to request deletion of your personal information.
### 8.3 Right to Opt-Out
You have the right to opt-out of the sale of your personal information. **We do not sell personal information.**
### 8.4 Right to Non-Discrimination
You have the right not to be discriminated against for exercising your privacy rights.
**To exercise your CCPA rights, please contact us at the email address provided in Section 13.**
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## 9. Children's Privacy
### 9.1 Age Restrictions
The App is intended for users of all ages. We do not knowingly collect personal information from children under 13 years of age (or under 16 in the EEA) without verifiable parental consent.
### 9.2 COPPA Compliance
In compliance with the Children's Online Privacy Protection Act (COPPA):
- We do not require personal information to use the App
- We do not condition participation on disclosure of personal information
- Personalized advertising is disabled for users who indicate they are under 13
### 9.3 Parental Rights
Parents or guardians may:
- Review their child's personal information
- Request deletion of their child's personal information
- Refuse further collection of their child's personal information
If you believe we have inadvertently collected information from a child under 13, please contact us immediately, and we will take steps to delete such information.
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## 10. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction:
- All data transmitted to our servers uses TLS/SSL encryption
- Game progress is stored locally on your device
- Access to personal data is restricted to authorized personnel only
- Regular security assessments and updates
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.
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## 11. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from your country.
For transfers from the EEA, UK, or Switzerland to countries not deemed adequate by the European Commission, we rely on:
- Standard Contractual Clauses approved by the European Commission
- Other lawful transfer mechanisms
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## 12. Advertising and Tracking Choices
### 12.1 App Tracking Transparency (iOS)
On iOS 14.5 and later, we request your permission before tracking your activity across other companies' apps and websites. You can change this setting at any time in your device settings.
### 12.2 Personalized Advertising Opt-Out
You can opt out of personalized advertising:
- **iOS:** Settings > Privacy & Security > Tracking > Disable "Allow Apps to Request to Track"
- **iOS:** Settings > Privacy & Security > Apple Advertising > Disable "Personalized Ads"
### 12.3 In-App Ad Settings
You may purchase "Remove Ads" within the App to disable all advertisements.
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## 13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
**Email:** hello.wewe.apps@gmail.com
**Mailing Address:**
We Color Blocks Development Team
wewe
33 Rue d'en haut 7830 SILLY
Belgium
We will respond to all inquiries within 30 days.
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## 14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
- We will notify you of material changes by posting a notice in the App or through push notification
- The "Last Updated" date at the top of this policy indicates when revisions were made
- Continued use of the App after changes constitutes acceptance of the revised Privacy Policy
We encourage you to review this Privacy Policy periodically.
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## 15. Additional Information for Specific Regions
### 15.1 European Economic Area (EEA)
Data Controller: We Color Blocks Development Team
For GDPR inquiries, contact: hello.wewe.apps@gmail.com
### 15.2 United Kingdom
We comply with the UK GDPR and Data Protection Act 2018.
### 15.3 Brazil (LGPD)
We comply with Brazil's Lei Geral de Proteção de Dados. You have similar rights to those described in Section 7.
### 15.4 Australia
We comply with the Australian Privacy Principles under the Privacy Act 1988.
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## 16. Cookies and Similar Technologies
The App may use local storage and similar technologies to:
- Save your game progress and preferences
- Remember your settings
- Enable core functionality
These are essential for the App to function and cannot be disabled while using the App.
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## 17. Third-Party Links
The App may contain links to third-party websites or services (e.g., social sharing). We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.
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**By using We Color Blocks, you acknowledge that you have read and understood this Privacy Policy.**
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*This Privacy Policy is provided in English. If translated into other languages, the English version shall prevail in case of any discrepancy.*