Privacy Policy
Introduction
WEUR AI Pvt. Ltd. (“WEUR,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile app, web app, and related services (collectively, the “Service”).
By accessing or using WEUR, you agree to this Policy. If you do not agree, please discontinue use.
Scope & Applicability
This Policy applies globally and complies with:
• India’s Digital Personal Data Protection Act (DPDP Act 2023)
• EU/UK General Data Protection Regulation (GDPR/UK GDPR)
• California Consumer Privacy Act / CPRA (US)
It also aligns with best practices under other major privacy frameworks.
Information We Collect
We collect the following categories of information:
a. Information You Provide
• Account Data: Name, email, username, password, age, gender, and region.
• Closet Uploads & Images: Photos, outfits, and other media you upload.
• Style Preferences: Tags, likes, polls, AI prompt inputs, and feedback.
• Payment Data: Processed securely by third parties; WEUR does not store card details.
• Support Data: Messages or requests you send to support or feedback channels.
b. Information Collected Automatically
• Device & Usage Data: IP address, device type, OS, language, time zone.
• Analytics: Interactions with features, crash reports, session duration.
• Cookies & SDKs: Used for login persistence, analytics, and personalization.
c. Information from Third Parties
We may receive information from app stores, analytics providers, or referral partners for authentication or campaign tracking.
How We Use Your Data
We use your personal data to:
Operate and improve the WEUR Service and AI recommendations.
Personalize fashion suggestions, feeds, and polls.
Communicate updates, promotions, or service-related notices.
Ensure safety, detect fraud, and moderate content.
Comply with legal obligations and enforce Terms & Conditions.
Conduct aggregated analytics and app improvement.
We do not sell your personal data.
AI Processing & Transparency
• WEUR’s AI features analyze image and text inputs to generate outfit suggestions or visual results.
• All AI processing happens on secure, monitored servers or via vetted third-party APIs (e.g., Replicate, OpenAI, or custom models).
• We do not use your data for model training unless you explicitly opt in.
• When AI content is generated, we will indicate it as “AI-generated” or “AI-assisted.”
Legal Bases for Processing (GDPR/UK GDPR)
We rely on one or more of the following bases:
• Consent: When you agree to personalization or optional data use.
• Contract: To provide the services you requested.
• Legal Obligation: To comply with applicable laws.
• Legitimate Interests: To improve app performance and prevent fraud.
Data Retention
We retain your data only as long as necessary for service provision, legal compliance, or legitimate business purposes.
Inactive accounts may be anonymized or deleted after 24 months.
Data Sharing & Third-Party Access
We share limited information with:
Service Providers: Hosting, analytics, AI tools, and payment gateways.
Legal Authorities: Where required by law or court order.
Business Transfers: In case of merger, acquisition, or restructuring.
All partners are bound by confidentiality and data protection obligations.
International Data Transfers
Data may be transferred to and processed in India, the EU, the US, or other jurisdictions with adequate safeguards such as Standard Contractual Clauses (SCCs) or equivalent measures.
Your Rights
Depending on your jurisdiction, you may have the following rights:
• Access & Portability: Request a copy of your personal data.
• Correction: Fix inaccurate or outdated information.
• Deletion: Request deletion of your account and personal data.
• Withdrawal of Consent: Revoke optional permissions (e.g., model training).
• Objection or Restriction: Limit how your data is used for analytics or personalization.
To exercise rights:
Email privacy@weur.ai
with subject “Data Request.” Verification may be required.
Children’s Privacy
WEUR is intended for users 13 years and older. We do not knowingly collect data from children under 13. If you believe a child has used WEUR without consent, contact privacy@weur.ai
for prompt removal.
Security Measures
• Data is encrypted in transit (HTTPS/TLS) and at rest.
• Access is limited to authorized staff and systems.
• Regular audits and vulnerability monitoring are performed.
• Responsible disclosure: security@weur.ai
Despite safeguards, no system is fully secure. Users share data at their own risk.
Cookies & Tracking
WEUR uses cookies and SDKs for essential app operations, analytics, and personalization. You can control or delete cookies in your browser or OS settings, though some functions may be limited.
Marketing & Communications
You may receive updates, promotions, or newsletters. You can opt out anytime via:
• In-app notification settings.
• “Unsubscribe” links in emails.
Transactional messages (e.g., password resets, purchase receipts) cannot be opted out.
Data Controllers & Contact Points
• India: WEUR AI Pvt. Ltd., New Delhi, India
• EU Representative: [Appoint if required upon launch]
• Data Protection Officer (DPO): shine@weur.ai
• Grievance Officer (India): shine@weur.ai
Changes to This Policy
We may update this Policy from time to time. Material changes will be notified in-app or via email. Continued use after the effective date constitutes acceptance.
Contact Us
For privacy concerns, reach us at:
• Privacy Team: privacy@weur.ai
• Legal: legal@weur.ai
• Security: security@weur.ai
© 2026 WEUR AI Pvt. Ltd. All rights reserved.