About Us

Bellissima / Serena West

930 Park Royal S, West Vancouver, BC V7T 1A1, Canada

8VG7+4G West Vancouver, British Columbia, Canada

(604) 926-7520



Serena's lifelong dream came true in 1975 when she and her husband opened the first Serena store on West Pender in downtown Vancouver, B.C. This dream was to create a brand that inspired confidence and self-expression. The Serena brand became a go-to place for modern women seeking uniquely styled quality fashion with exceptional customer service.

Recognizing her customers' desire for sophisticated, beautifully crafted designer collections, Serena introduced Bellissima in 1986. Bellissima, meaning "very beautiful," curates quality collections from local and international designers. Over the years, Bellissima has become synonymous with impeccable, sophisticated, and timeless style.

With her family's support, Serena continues the legacy of Bellissima in Park Royal, West Vancouver, delivering fashion that empowers women to Be Bold. Be You. Be Seen. Bellissima / Serena west - Park Royal, West Vancouver - Women's clothing store remains a destination for women seeking fashion inspiration.