Kering, 2016
Gucci America, Inc. v. Alibaba Group Holding Ltd., U.S. District Court for the Southern District of New York (Case No. 1:15-cv-03784)
Provided expert services pertaining to Gucci America, Inc. et al v. Alibaba Group Holding Ltd et al. related to online search and advertising algorithms in the context of promoting and detecting counterfeits. Specifically, my expert analysis evaluated the efficacy of the platform's anti-counterfeiting measures and internal controls, identifying feasible technological and operational enhancements that could have further mitigated the sale of counterfeit goods on the marketplace.
Competition Bureau of Canada, 2015-2016
Advised the Commissioner of Competition on matters related to online consumer behavior, web analytics, and online advertisements and promotions in the context of “drip pricing” within the Canadian car rental industry resulting in industry-wide changes for a more transparent digital marketplace for Canadian consumers.
Amazon.com / Bingham McCutchen (now Morgan Lewis), 2014
Amazon.com & Subsidiaries v. Commissioner of Internal Revenue, U.S. Court of Appeals for the 9th Circuit (Case No. 17-72922)
Provided expert economic analysis for the landmark Amazon v. IRS transfer pricing litigation, evaluating the fair market value of intangible assets transferred to Amazon’s European operations. My valuation methodology focused on the value of the categories sold by Amazon and their customer base at the time of the transfer and directly countered the IRS's multi-billion dollar assessment, saving Amazon approximately $1.5 billion in potential back taxes and interest.
Embarq/CenturyTel, 2010-2011
Kirch v. Embarq Management Co., United States District Court for the District of Kansas (Case No. 10-2047-JAR-GLR)
Provided expert witness testimoy (deposition) in litigation pertaining to issues related to the use of Deep Packet Inspection (DPI) for behavioral ad targeting.
Congressional Hotel Corporation, 2009
Mervis Diamond Corporation v. Congressional Hotel Corporation, Circuit Court for Montgomery County, Maryland (Case No. 259919)
Provided expert witness testimony (deposition and trial) for litigation pertaining to the impact of retail store location.
Southwest Airlines, 2007
Southwest Airlines Co. v. Board First L.L.C., United States District Court for the Northern District of Texas, Dallas Division (Civil Action No. 3-06CV0891)
Provided expert witness testimony (deposition) for Southwest Airlines in litigation pertaining to the impact of third-party access to the airline’s website. Arguments established the foundational legal principle that a user’s permission does not grant a third party authorization to access a private platform and defined 'business damage' to include traffic diversion, lost customer interaction, and the technical costs of blocking unauthorized users (including bots). This landmark framework remains today, most recently serving as the core argument in the 2026 ruling blocking Perplexity AI from accessing Amazon’s secure systems.
Universal Music, 2006
Provided consulting services pertaining to an expert witness report addressing copyright infringement damages.
Bad Boy Entertainment / Sean John Clothing, 2001
Provided expert analysis regarding branding issues resulting from a trademark infringement case.