Weiyi Zhang - Portfolio - FIFA Mobile Marketing

FIFA Mobile - Community and Marketing Art

2022-2023

I worked on the FIFA Mobile community art team, managing two direct reports while creating dynamic marketing assets that engaged millions of players worldwide. Reacting quickly to live game events and real-life news required seamless communication with FIFA, partner clubs, and regional teams, while adhering to regulations of various digital platforms. Beyond hands-on asset creation, I focused on improving workflow, balancing workloads, providing feedback, and unblocking tasks for my teammates as a manager.

Season 7 Screenshots

For the Season 7 FIFA Mobile game, I led the design process for a set of screenshots that would showcase its new features on the AppStore and Google Play. This involved researching and comparing other games' screenshots, creating our own design, collaborating with the QV team and producers, and communicating with partner teams for review and iteration. Localization was also a major challenge due to our global player base. Ultimately, we were able to balance the preferences and requirements of third parties, our timeline, and user preferences to deliver over 500 export images on time.

AppStore of season7 screenshots display

Season7 screenshots on website

Twitch and YouTube Thumbnails

Thumbnails for Twitch live stream and YouTube viedos on different events.

Banner Post

Banners featuring different events on various digital platforms.

Website banner