Comparative business sales valuation gives you a very objective estimate of the value of your business compared to recent sales of a similar business model.The business buyers, investors, business owners, and professionals consider this as an objective estimate in formal business valuation terms.The typical tools used by the comparative transactions are valuation multiples, which are ratios that relate actual business selling prices to companies' financial performance such as revenue, profitability, cash flow, asset base, or equity.Therefore, we can estimate your business's potential selling price, and then its market value, using valuation multiples derived from sales of a similar business.