What is important in SEO?

In the Digital World, nothing stays constant for long, SEO is the best example of which requirements keep changing and it is obvious that you can't keep updating every required thing, But if you want your Google rankings to go from 0 to the top of the SERP, you have to be in the know.

Well-optimized websites get more and more traffic over time, which eventually means more leads and sales. Without SEO, Customer won't be able to find your site, and every part of your hard work vanishes.

In this article, we’re going to answer the question "What is important in SEO”

Most Important SEO Ranking Factors

1. Page Speed
2. Content
3. Mobile Friendliness
4. Expertise, Authoritativeness, Trustworthiness
5. HTTPS and easy Navigation
6. Technical SEO
7. User Experience
8. Backlinks
9. Social Sharing
10. NAP of your Business

1. Page Speed

speed has been considered as one of the first SEO ranking factors for years. Google has always look for the best users’ experience of the web, and the speed Loading website will do that. Even Google has announced an algorithm update focused on mobile page speed From July 2018. if your site doesn’t load fast on mobile devices, then it could be penalized.

Use Google’s mobile testing tool to see how your site stacks up.

2. Content

Quality Content Provides a Great User Experience - Quality of the Content can also be enhanced by creating a website that has a good structure that users can navigate easily, optimizing your content and why because it’s one of the most powerful search ranking factors (right up there with user experience, links, and RankBrain, and more).

Focus on SEO Keywords

Latent Semantic Keywords
Search Intent
Content-Length
One Box Answer
Use Visuals and Videos

Learn more about SEO Keywords - Keyword Research Guide 2021

3. Mobile Friendliness

The Straight Forward answer is Your website Must be mobile-friendly because more than 50% of the global traffic comes from mobile searches, on the other hand, Google gives more value to the mobile page which has low load speed Considreded as a key metric when arranging your website's search ranking. this is another major ranking factor for ranking Google, Mobile Friendliness takes the following factors into consideration site design and structure, page speed, and more to ensure a quality mobile user experience for what google always wants.

4. Expertise, Authoritativeness, Trustworthiness

EAT is the part of Ranking which is not Directly connected to SERP but has importance in SEO Ranking, EAT of the Content Can be improved by Adding more Content on a particular Niche, This shows google an indication of Authority in the industry and Eventually Increases Trust on that website.

Google states that E-A-T is among the top 3 considerations for Page Quality. So if you haven’t been paying attention to E-A-T content before, you should start doing so. Immediately. The Question is Ht is the main benefit of EAT, it is Complex and Simple too, in simple words EAT gives an Authority to Rank on Newest Keywords of your Site because of the Trust Factor of Google

5. HTTPS ( Security )

HTTPS is valuable because it protects all communication and customer information. HTTPS guarantees that your website is the correct site the server is supposed to be talking to. HTTPS also encrypts the Data of all users interacting with the site for example it may include including financial information and browsing history and protects against third party breaches,

6. Technical SEO

Technical SEO is a Side that mostly deals with Google Bots with the help of Tools Like Google Search Console. Why Technical SEO is so crucial because if google doesn't identify who we are then how can it rank on Google, and how much time it will take google comes to us for indexing to avoid this issue Technical SEO has to be done on which we ask google to crawl and index our website and rest Google can manage it.

7. User Experience

For a while now, Google’s been using A.I to better rank web pages. It calls that signal RankBrain. This involves other signals that influence your search engine ranking. These include:

Click-through rate: the percentage of people who click to visit your site after an entry comes up in search results
Bounce rate (especially pogo-sticking): the number of people who click on your page and quickly go back to the search results
Dwell time: how long visitors stay on your site after they’ve arrived

if people click on your website/blog and stick around for a while, that describes Google your content is relevant to their search and has Quality in it. So when you optimize titles, desc, and content to get the clicks, focus on more delivering value on the website end, It can boost your search engine ranking.

8. Backlinks

The web is built on links and Backlinks are a significant SEO ranking signal. There are three kinds of links to think about:

Inbound links
Outbound links
Internal links

in any SEO Course you learn to you create new content, be sure to build a solid web of internal links so your pages can support one another. Also, use all three types of links for better ranking and try to make links by using the only whitehat SEO

9. Social Sharing

When somebody shares your content on social networks, that’s an added indication that is valuable. Cognitive SEO’s study of 23 million shares found a definitive link between social shares and search engine ranking. - optinmonster So Always share your content on Social Media right immediately after publishing it.

10. NAP of your Business

Name, Address, and Phone Number.

This extreme but last important ranking factor for businesses targeting only local areas. The NAP of any Business is one of the most crucial local SEO ranking factors.

The NAP for your business needs to be correct and consistent when optimizing your website and online presence for local search because Google values accurate information for its users.

Final Thoughts

This is really what the essence of SEO comes down to. Is the goal to make content that Google can easily read and rank, what are your thoughts..?

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