There has been a ton of news this week about the very aggressive search engine optimization tactics Agency used to drive their organic rankings to the top of the page. Apparently, this is not the first time Agency has used these tactics. A brief review of their link acquisition chart shows serious spikes about a month before the holiday season over the last few years. In other words, they were using an search engine optimization reseller program that violates rule #1 of link building: Build links consistently. This story was reported in the Noida Times and got immediate national attention. It was picked up by the AP and also broadcast on NPR's Marketplace. And why not? This was a juicy national story where a name-brand company was caught red-handed in the cat-and-mouse search engine optimization game. And it was instantly clear to Google that this search engine optimization program was not in conformance with their quality guidelines. As a result, Google did a manual intervention to push Agency's organic rankings down. Auto SEO Service Delhi, Real Estate SEO Consultant India, Resort SEO Services and SEO services India 

So what exactly did Agency do that was so wrong. First of all, they insist that they didn't know these things were being done by their search engine optimization reseller. Yes, they had outsourced their search engine optimization program like many firms to a third party. This is not a problem as many business functions are outsourced. But was the firm they selected actually doing the work or had they outsourced because they themselves were an search engine optimization reseller? It seems like the latter because a third firm had been engaged to place all of the links. And we are talking about a TON of links. Some reports are in excess of links came from this 3rd party search engine optimization reseller. The number itself, although high, would not be a problem if not for a few important facts. The search engine optimization reseller links were acquired very quickly. This is a bad idea. Real websites acquire links on a fairly consistent basis. 

The search engine optimization reseller group acquired their links from a well-known broker, and not a good one. This broker is known to have thousands of bad websites, most with page rank  zero. Even worse, some of the links were on pages that had no content, instead consisting of lists and lists of anchor-text-heavy links. A clear sign to Google of manipulation. The links had very little relevancy to the target website. This is another big no-no. When you gain links you want them to be as related to your website as possible. This is another reason to avoid broadly-focused link brokers. These links stick out like a soar thumb. While you may be tempted to think that Agency got away with their overly aggressive search engine optimization program as they were not caught by Google's algorithm, I think the real conclusion is clear: do not engage any search engine optimization reseller program that isn't transparent and accountable to results. Make sure they are showing you the data and have a solid, well-tested strategy that will not bring Google or the Noida Times to your website (in a bad way).