When people think of search engines, Google usually takes the spotlight. But if you're overlooking Bing, you're missing out on a significant chunk of search traffic—especially from users on Windows devices, Microsoft Edge browsers, and business networks. And just like with Google, your website’s design plays a key role in how you perform on Bing.
For small business owners and entrepreneurs in Singapore, there’s an increasing need to stand out online. Whether you’re just starting out or revamping an old site, blending smart website design with proven Bing optimization hacks can dramatically improve your visibility and conversions.
In this article, we’ll explore the relationship between website design and Bing search performance, and why working with a Freelance Web Designer Singapore might be your best move for long-term success.
Why Bing Still Matters in 2025
Many businesses dismiss Bing as irrelevant, but that’s a mistake. Here's why Bing should not be underestimated:
Bing powers Microsoft’s ecosystem, including Edge and Windows search.
Bing integrates with ChatGPT and AI assistants through Microsoft Copilot.
It reaches older demographics and enterprise users, especially in industries like finance, healthcare, and government.
Bing Ads are often cheaper with less competition compared to Google Ads.
It has a partnership with Yahoo, meaning you rank on two search engines at once.
So, if you're a business in Singapore and you want to expand your online reach, Bing should be part of your strategy.
Web Design Fundamentals That Impact Bing Rankings
Just like Google, Bing evaluates websites on design quality, user experience, content relevance, and technical performance. But Bing also has its own unique criteria. That’s where hiring a Freelance Website Designer Singapore can give you a strategic edge.
Here’s how design directly influences your rankings on Bing:
While Google uses mobile-first indexing, Bing still prioritizes desktop experiences, but mobile-friendliness is increasingly important. A professional Web Designer Singapore knows how to create a seamless experience across all devices without compromising on load speed or accessibility.
Bing favors websites that are easy to crawl. That means clean code, logical menus, and clear internal linking. A Freelance Website Designer Singapore will organize your pages for users and bots alike.
Bing places a strong emphasis on high-quality, well-formatted content. Using bold headers, bullet points, and visual hierarchy can improve your ranking. A skilled Website Designer Singapore understands how to layout your content to improve readability and engagement.
Security is non-negotiable. Sites without SSL certificates get penalized on Bing. Every modern Freelance Web Designer Singapore includes HTTPS by default, ensuring user trust and compliance with search requirements.
Top Bing Hacks to Maximize Your Website’s Visibility
Now let’s get into the hacks—simple but powerful strategies that can help your website outperform competitors on Bing.
Just like Google Business Profile, Bing has its own local listing service. By claiming and optimizing your Bing Places profile, you increase your local SEO presence dramatically.
Include your business address, phone number, website, and working hours.
Add high-quality images.
Keep it consistent with other listings across the web.
A Freelance Website Designer Singapore can even integrate your Bing Places map directly into your site for credibility and search relevance.
Bing favors websites that are semantically structured with clean HTML, proper use of H1, H2, and H3 tags, and ALT tags on images. This is especially important for accessibility and indexability.
Your Web Designer Singapore should ensure that these on-page elements are embedded correctly during development.
Submitting your XML sitemap helps Bing crawl your site more efficiently. Bing Webmaster Tools offers reports and indexing insights similar to Google Search Console.
A Freelance Website Designer Singapore or developer can set this up and monitor its performance on your behalf.
Unlike Google, Bing actually factors social media signals into its ranking algorithm. The more your site is shared on platforms like Facebook, LinkedIn, and Twitter (X), the better your chance of ranking.
Adding social sharing buttons and integrating feeds can encourage engagement—a small feature your Website Designer Singapore can implement with ease.
Bing handles videos and images better than Google in many cases. Embedding YouTube, Vimeo, or Microsoft Stream videos, along with image galleries, can improve Bing SEO.
A visually strong design by a Freelance Web Designer Singapore ensures that your multimedia is not only appealing but also optimized.
Real-World Example: Local SEO on Bing in Singapore
Imagine a tuition center in Singapore looking to reach parents in their neighborhood. Here’s how a combination of web design and Bing optimization can help:
The Website Designer Singapore creates a mobile-responsive site with a clean layout, focusing on trust-building elements like testimonials and certifications.
They integrate a contact form with conversion tracking via Bing Ads.
The business owner claims their Bing Places listing and connects it to the site.
With blog articles optimized using Bing’s preferred format, the site starts ranking for "best tuition center in Singapore" on both Google and Bing.
A visually engaging homepage with embedded intro videos and social proof pushes engagement and click-throughs, improving rankings even more.
Why Work With a Freelance Web Designer in Singapore?
There’s a growing demand for freelancers in the design space—and for good reason.
Hiring a Freelance Website Designer Singapore brings several benefits:
Compared to agencies, freelancers offer tailored services at lower costs—ideal for startups and SMEs.
A Web Designer Singapore understands the local market, business environment, and customer expectations.
Freelancers today are not just designers—they’re digital strategists. Many understand basic SEO principles and apply them during the design phase.
You get direct communication, faster revisions, and more control over the project timeline.
Mistakes to Avoid on Bing
Even the best-looking websites can fail on Bing if basic mistakes are made. Here are some things to avoid:
If Bing can’t find your content, it won’t rank it. Use Bing Webmaster Tools.
Bing is stricter than Google when it comes to duplicated content. Ensure your content is unique and valuable.
Bing loves images and videos. Use them wisely and optimize their ALT text.
Even though Bing prioritizes desktop more, mobile usability is still important—especially for local search.
Your Freelance Web Designer Singapore can help address these issues right from the start.
Future-Proofing Your Site for Bing and Beyond
With the integration of AI tools, Microsoft Copilot, and the growing adoption of Edge browser, Bing is only going to gain more relevance. Businesses that future-proof their websites for both Google and Bing will enjoy broader visibility and a diversified traffic source.
Here’s how to stay ahead:
Keep your site technically clean and fast.
Use schema markup for local and product info.
Post high-quality content that is formatted for featured answers.
Keep your design modern, user-friendly, and conversion-focused.
Integrate Bing Ads and track ROI via Bing Webmaster Tools.
Conclusion: Don’t Ignore Bing in Your Digital Strategy
A beautifully designed website is only powerful when it reaches the right audience. While Google will likely remain dominant, Bing holds significant opportunity—especially when combined with the right design principles and SEO hacks.
Partnering with a Freelance Web Designer Singapore who understands both the visual and technical aspects of web success is one of the smartest investments a business can make.
Whether you’re creating a brand new website or revamping an old one, don’t just design for looks—design for discoverability, performance, and long-term growth.
After all, it’s not just about being online. It’s about being found online—and converting visitors into customers. And Bing might just be the unexpected channel that delivers the best ROI in 2025.
Visit https://www.freelancewebdesigner.sg to have a cup of coffee with your web design consultant.