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If lead generation is on your radar – you need a landing page.
After all, you can’t create an eCommerce shop or publish a few blog posts and hope that people will just come to your site and take action.
Landing pages are a lot less popular than email sign up forms as a method of lead generation, but they convert far better.
So, if you don’t have a landing page you’re leaving a lot on the table.
If you want to succeed, you have to guide people to do what you want them to, whether that be to sign up for a service, subscribe to your newsletter, or make a purchase from your online shop.
And it just so happens that landing pages have the potential to make this happen.
If you’re in desperate need of a way to generate more leads, boost conversions, and secure more sales, but aren’t sure where to start, keep reading.
I’ve rounded up the best landing page builders on the market that are designed to help you build better landing pages and optimize their conversion rates.
Why use a landing page tool to kickstart conversions?
Why use a landing page tool to kickstart conversions?
You might think that your opt-in forms are doing the job when it comes to lead generation. And this might be true.
But wouldn’t it be nice to do even better?
Landing pages have benefits that go beyond what your website can do:
Distraction-free: Your website is full of information, advertisements, images, and places to go. Getting people to focus on subscribing or buying can be tough, even with a highly-optimized opt-in box. Landing pages take all the distractions away so people know exactly what to do next – and that’s convert.
Data generation: Landing pages draw traffic from multiple sources. By linking your landing pages to specific campaigns, pieces of content, or sources, you can see which channels generate the most leads. These valuable insights will help you refine your marketing efforts.
Grow your email list: Though landing pages are usually designed to generate leads (that eventually lead to sales), they can also be perfect tools for building a bigger email list. The more subscribers you have, the more opportunities you have to reach out to your leads long after they leave your website.
Establish credibility: Landing pages give you the opportunity to hyper focus on your brand’s value proposition. People that arrive on your landing page will know immediately what problem of theirs you plan to solve. They’ll also see just how you plan to help them.
Improve brand awareness: There’s a reason people clicked on a link and arrived on your landing page. And when they do, they’ll become more familiar with your brand and what you stand for. They’ll also be more likely to recognize your business again. This is key because people are more likely to buy from brands they recognize.
The best landing page builders With Free Trial:
The best landing page builders With Free Trial:
Leadpages is an amazing platform that works on the principle of drag and drops and is used to create attractive landing pages, setting up email sign-up forms, and delivering ethical bribes.
That said, Leadpages comes with two very unique features that set it apart from the competition:
Conversion Guidance: Exclusive technology that predicts your landing page’s success before ever going live. This gives you the opportunity to make tweaks to your page so it will convert higher than ever.
Leaddigits: The use of text messaging to grow a bigger email list offline. Ask people to take action – subscribe, sign up, join a webinar, or opt-in for a lead magnet – by having people text in a custom message to you. Showcase your personalized text message on signs/billboards, online events, podcasts, trade shows, classes/workshops, eBooks, and even in face-to-face conversations to get more people converting while away from your landing page altogether.
Additional features include:
A/B testing and real-time analytics
Integration with tons of email marketing and CRM tools
Opt-in, thank you, confirmation, sales, and checkout page creation
Lead magnet hosting and deliverability to subscribers
Video tutorials plus phone, email, and live chat support
Get instant access to LeadPages 14 Day free trial or else try LeadPages 30 Days Trial.
Landingi is an everyday marketing platform to run marketing campaigns with landing pages independently.
Get instant access to Landingi 14-Day free trial.
Landingi also seems an expensive tool, so before making a paid purchase you can try Landingi Free Trial of any selected plan. Later when you found Landingi useful for your business, you can continue your journey with Landingi.
With Lander, you are able to get your own Landing Page without help from ITs or Designers. On Lander you can find high-conversion templates: make our designs your own.
LanderApp also seems an expensive tool, so before making a paid purchase you can try Lander Free Trial of any selected plan. Later when you found Lander useful for your business, you can continue your journey with Lander.
Though this landing page tool is great for those without any technical knowledge, know this: there are plenty of built-in agency features too.
Take a look:
Sub accounts for managing multiple campaigns from one place
Removal of Landingi branding
User role authorization
Customizable templates for clients
White labeling with your own brand
Landingi runs on Amazon Web Services, so you can believe in the 99.95% uptime guarantee.
Get instant access to Lander 14-Day free trial.
OptimzePress is a page builder for WordPress which uses a straightforward drag and drop interface to allow anybody to create landing pages, sales funnels, and all things you need to create a successful eCommerce and marketing website.
Start your OptimizePress free trial to test and experience its drag-and-drop editor and other features. In this article, we’ve shared everything about OptimizePress Free Trial.
Instapage is a powerful tool that gives you the freedom to create post-click landing pages that convert – within minutes and without any technical coding skills.
This neat landing page tool comes feature-packed so you can:
Track user activity with heat maps
Customize with zero coding skills and over 200 pre-designed templates
Create mobile-responsive landing pages
Make data-driven decisions using the detailed analytics reports
Find your highest converting pages with unlimited A/B testing
Export your lead list
Integrate directly with your WordPress site
The page builder comes with what are called Instablocks for easier and faster page creation. You can customize, save, and reuse them later. And as one of the easiest to use page builders in this roundup, trust that all it takes to add an element is a simple click here and there.
Wishpond is an all-in-one platform that helps you scale your business in a variety of ways.
To start, there are 4 built-in marketing tools:
Landing pages
Popups and forms promos
Marketing automation
When it comes to landing page creation, there are plenty of design options to choose from. There are over 100 mobile-responsive templates for any industry to get you started.
And since it comes with a drag and drop editor, like most other landing page tools, building a landing page and publishing it anywhere (WordPress, custom domain, or even Facebook) is easy and fast.
More features to check out:
Wishpond offers site owners many advanced features to aid your lead generation efforts.
Add welcome mats, popups, slide-ins, and opt-in bars to your website
Trigger opt-in opportunities on entry, exit, scroll, click, or timed delay
Create unlimited A/B tests and monitor with real-time reporting
Customize form fields so you gather the right lead information to secure a sale
Enable pre-filled form fields and hidden fields based on user behavior
Have personalized reports delivered straight to your email every week
Receive Slack notifications every time a new lead signs up
Integrate with over 300 possible services, including popular email services like A Weber and Active Campaign
Unbounce is one of the easiest to use landing page tools in my roundup. It helps you improve post-click conversion rates and launch more campaigns faster – without all the distractions a typical webpage has.
To start, it comes with a drag and drop page builder and over 100 templates so you don’t have to hire an expensive developer. And with one-click mobile-responsive page creation, you can expect your landing pages to render seamlessly for site visitors no matter the device type or screen size.
Not to mention, Unbounce prides itself in not having traditional “snap together” grids or blocks for page creation. Instead, they leave you all the creative freedom to design your landing pages as you see fit – without the boundaries.
Unbounce has some cool features reminiscent of some of the best lead generation plugins out there:
Custom thank you pages
Gated content in exchange for an email
Trigger actions based on user behavior
Targeted offers based on URL, location, referral source, or cookies
Scheduled offers
In addition, you can A/B test your pages, publish straight to your WordPress site or custom domain (while Unbounce hosts), send leads to over 1,000 marketing tools, and monitor success using the built-in analytics tools.
Lastly, take advantage of one of the most stand out features any of the landing page tools in this roundup have: Dynamic Text Replacement. Swap out pieces of text to match the search terms site visitors used to get to your landing page to improve relevance and boost conversions.
And remember, Unbounce has expanded from just offering landing page creation to site owners to now offering several lead generation features like opt-in popups, sticky bars, and the ability to add maps, which is great for local businesses.
Get instant access to 14-Day free Unbounce trial.
7.
Stand-alone Landing Page Builders
Stand-alone Landing Page Builders
Stand-alone squeeze page builders are those whose primary purpose is to help users build a dedicated landing page. There are no other software or tools aside from those that are needed to build a landing page, or if there are, they are just secondary.
Why You Need a Landing Page Builder
Why You Need a Landing Page Builder
When it comes to improving your conversion rate, a landing page definitely takes the cake. But not if it has been made poorly design-wise, speed-wise, and functionality-wise. Hence, this is not a task you should take lightly.
If you are handy with coding, web design, and other technical aspects of building a webpage, then you may not have any problems when it comes to creating your own landing page. However, if you don’t have these skills, as well as the patience to learn how to build one from scratch and would rather focus on marketing, then an LP builder can take all the hassle away.
There are many landing page software out there, some of them are dedicated landing page makers, while others are your typical website builders that have the capacity to make a great landing page. There are also those that are available for free, while others can be used for a premium.
There are different landing page builders out there, one as good as the other. The best landing page maker for you depends on your needs and requirements. Here are some of the best builders out there, separated into three categories: (1) standalone lander builders, (2) those that come as part of a digital marketing suite, and (3) website builders that can also be used to create landing pages.
So, which landing page builder is right for you?
So, which landing page builder is right for you?
Choosing from a roundup of landing page software tools can be tough if you’re just getting started. Especially when they’re all as great as the ones I’ve mentioned.
The best tool for you depends on your needs but there are generally a few options that are a cut above the rest.
Instapage is our top recommendation. It is 100% focused on landing pages & helping you optimize them. If you are a marketing service provider, in-house marketer or agency marketer – this is the landing page tool for you.
Landingi is not as established as other landing page software on this list but the platform is well developed and is more affordable than other SaaS platforms on this list.
Unbounce is the most established landing page software on this list and while the editor is not as easy to use as other tools, the editor provides more flexibility than others.
GetResponse is best known for its email marketing platform. It has a full sales funnel builder, popover builder, landing page builder and plenty more powerful features. If you need a single tool to power your marketing efforts – choose this. If not, it might be overkill for your needs.
Leadpages is best suited to solopreneurs, content creators and freelancers. It’s got a powerful landing page editor and can help you build entire websites too.
Wishpond is ideal for those who want a landing page tool combined with email marketing and social contests.
Optimize press is uses a straightforward drag and drop interface to allow anybody to create landing pages, sales funnels, and all things you need to create a successful eCommerce and marketing website.
So, what are you waiting for? Most of these tools offer free trials so you can try out a few and see what you think.
Final thoughts on Landing Page Builders
Final thoughts on Landing Page Builders
A well-designed landing page has a huge effect on your conversion rates. With so many options available, choosing the perfect landing page builder can be difficult.
All tools listed above have the features you need in an ideal builder to start up your business landing page. Some landing page builders are difficult to use, and not everybody wants a hard time setting up and using such tools, which is why this list contains a good number of smooth and intuitive landing page builders.
The tools listed also feature a variety of mobile-responsive customizable themes and templates to choose from when looking for a beautiful design to start with. Some of them even give you the option of making landing pages from scratch, giving you full control of the design of the page you are building. In addition to these, they also have a good variety of integrations that would make your digital marketing life easier. You don't have to stop at having a great CTR, you should also aim to make record-high conversions, which will lead to money-making actions from your customers.
You don’t have to spin the wheel to choose a landing page maker; you can try them out for yourself by using the free plans or the trial accounts. For certain you will find one that matches your needs and would boost your native advertising marketing campaign.
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