Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews. Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play, and live.
When you download an app, it should work as promised. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models.
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If the developer has an acceptable use case, they still need to ask users for permission before use. Users are always given the option of declining permission with a single click. For access to location, users have even more control with the ability to limit access to a singular instance, rather than on-going.
One example is Google Play Protect, the built-in malware protection for Android devices with Google Mobile Services enabled. Google Play Protect and our systems scan and analyze billions of apps to keep our ecosystem safe for users and developers.
We are committed to providing a safer and more positive environment for children and families. We help parents find enriching and entertaining content with our Kids tab on Google Play filled with Teacher Approved apps and games . We also empower parents to set healthy digital ground rules with Family Link parental controls.
Our Google Play policies also provide additional protections for children and families. These policies require that apps and games targeted to children have appropriate content, show ads suitable for children, and meet other requirements including ones related to personally identifiable information.
Key policies include restricted content, user privacy, malware, and mobile unwanted software. Our policies are generally updated quarterly and all developers are notified via email of any changes. Developers usually have at least 30 days to make any necessary updates to their apps, and longer if the updates are likely to be significant.
After the grace period, if a developer violates any of our Google Play policies, their app is removed or suspended from the Google Play store. The developer is notified by email about the specific reasons for this action, provided with instructions on how to republish their app, and provided with instructions on how to appeal the action taken against their app.
Google Play Console is a powerful tool for bringing apps to market, and we make it accessible to all along with many other developer tools and services. However, there is data or specific features that are only made available to some developers.
When developers submit apps to Google Play, they provide information about the app including the app title, description, category and graphic assets. They also give information about the functionality and content of their app. Google then identifies additional characteristics and analyzes user feedback through ratings and engagement metrics. This information helps us recommend the right apps at the right time, whether people are browsing for something new or searching for a specific title.
Ensuring a positive experience when navigating Google Play means making it easy to find the apps our users know and love as well as new and undiscovered titles. The Google Play store gives users a variety of ways to discover the right apps, like browsing our most popular apps, searching for a specific title, or viewing recommendations.
Helpful testing and interaction tools help developers experiment to create lasting and more meaningful connections with their users. The Google Play platform helps developers react with agility and flexibility when improving the quality of their apps and games. Tools for staged rollouts, beta testing, and early warning alerts empower developers to create better user experiences.
The data helps developers understand the lifecycle of their app: from how it is discovered in the Google Play store, to how users engage with it, and what users are willing to pay for it. Developers also have access to ratings and reviews to understand user feedback and respond to concerns.
Developers also have access to aggregated data to benchmark their performance across the ecosystem. They can access data through the Play Console, in downloadable formats, and APIs, and continually invest to make metrics and visualizations more helpful.
Google Play ensures that the data collected and shared with developers about their apps protects the privacy and security of our users via our privacy policy Our data deletion policy also empowers users with greater clarity and control over their in-app data.
Google Play shares best practices to build a successful app or game business and keep developers updated on changes in our tools. The Google Play Academy is a free-of-charge e-learning platform for developers, business people, and marketers of Google Play apps and games. The courses are offered in 13 languages to anyone with a Google Account.
Google Play Store Listing Certificate is an industry recognized certificate designed to prove expertise your ability to effectively promote mobile apps and games on Google Play. After learners take the free training and pass the exam, they can join our alumni network.
Google Play, also known as the Google Play Store or Play Store and formerly Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating system and its derivatives, as well as ChromeOS, allowing users to browse and download applications developed with the Android software development kit and published through Google. Google Play has also served as a digital media store, offering games, music, books, movies, and television programs.[4] Content that has been purchased on Google Play Movies & TV and Google Play Books can be accessed on a web browser and through the Android and iOS apps.
Applications are available through Google Play either for free or at a cost. They can be downloaded directly on an Android device through the proprietary Google Play Store mobile app or by deploying the application to a device from the Google Play website. Applications utilizing the hardware capabilities of a device can be targeted at users of devices with specific hardware components, such as a motion sensor (for motion-dependent games) or a front-facing camera (for online video calling). The Google Play Store had over 82 billion app downloads in 2016 and over 3.5 million apps published in 2017,[5] while after a purge of apps, it is back to over 3 million.[6] It has been the subject of multiple issues concerning security, in which malicious software has been approved and uploaded to the store and downloaded by users, with varying degrees of severity.
Google Play was launched on March 6, 2012, bringing together Android Market, Google Music, Google Movies, and the Google eBookstore under one brand, marking a shift in Google's digital distribution strategy. Following their rebranding, Google has expanded the geographical support for each of the services. Since 2018, Google has gradually sunsetted the Play brand: Google Play Newsstand was discontinued in favor of Google News, Google Play Music was discontinued in favor of YouTube Music and Play Movies & TV was rebranded as Google TV.
By 2017, Google Play featured more than 3.5 million Android applications.[5][7] After Google purged a lot of apps from the Google Play Store, the number of apps has risen back to over 3 million Android applications. As of 2017, developers in more than 150 locations could distribute apps on Google Play, though not every location supports merchant registration. Developers receive 85% of the application price, while the remaining 15% goes to the distribution partner and operating fees. Developers can set up sales, with the original price struck out and a banner underneath informing users when the sale ends.[8][9] Google Play allows developers to release early versions of apps to a select group of users, as alpha or beta tests.[9] Users can pre-order select apps (as well as movies, music, books, and games) to have the items delivered as soon as they are available.[10] Some network carriers offer billing for Google Play purchases, allowing users to opt for charges in the monthly phone bill rather than on credit cards.[11] Users can request refunds within 48 hours after a purchase.[12]
At the Google I/O 2013 Developer Conference, Google announced the introduction of Google Play Games.[13] Google Play Games is an online gaming service for Android that features real-time multiplayer gaming capabilities, cloud saves, social and public leaderboards, and achievements. Its standalone mobile app was launched on July 24, 2013.[14]
Google Play Books is an ebook digital distribution service. Google Play offers over five million ebooks available for purchase,[15] and users can also upload up to 1,000 of their own ebooks in the form of PDF or EPUB file formats.[16]As of January 2017[update], Google Play Books is available in 75 countries.[17]
As of January 2017[update], movies are available in over 110 countries, while TV shows are available only in Australia, Austria, Canada, France, Germany, Japan, Switzerland, the United States and the United Kingdom.[17]
On September 23, 2019, Google launched its Google Play Pass games and apps subscription service in the US.[20][21] As of September 2019, subscribers could access the games and apps without ads and in-app purchases. The program is invitation-only for app developers, who then can integrate the service into their existing apps.[22]
On December 4, 2019, Qualcomm announced their Snapdragon 865 supports GPU drivers updated via the Google Play Store. This feature was initially introduced with Android Oreo but vendors had not added support yet.[25] 152ee80cbc
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