Boost Your Website Traffic

What website traffic refer to?

Website traffic refers to users who visit a website. It is measured in number of visits and is a common way to measure an online business effectiveness at attracting an audience.

What does organic traffic mean?

Organic traffic refers to visitors coming from a search engine, such as Google or Bing. Thus, paid search and offline campaigns can help increase organic traffic to your website while those campaigns are running.

What does website bounce rate refer to?

Your website bounce rate refers to the percentage of visitors who bounce off, i.e. they do not visit any other page on your website, but the landing page. Content websites have average bounce rates between 40-60% compared to 10-40% for service and retail websites. If your website has a higher than average bounce rate, make sure that your pages are optimized to load fast, optimize your content for relevance, and use promotions and call to action on your website.

How can I check traffic on my website?

Google Analytics lets you analyze traffic to your website including the total visitors, where they come from (e.g. organic traffic), how they interact with your content, and your website bounce rate. By default, Google Analytics considers a visitor to have interacted with your site if they visited at least one additional page. The bounce rate you see in your overview report on Google Analytics is your site-wide bounce rate. If you are getting at least 30% returning visitors to your website, then you are doing OK.

A number of other online tools like SimilarWeb and SemRush also gives you visibility on the total visits to your website, average visit duration, pages per visit and bounce rate on an aggregated level for both, desktop and mobile web traffic.

What techniques can I use to increase my website visitors?

Use the following techniques to build your brand, attract more visitors, increase traffic back to your website, and ultimately increase your conversion rate:

Paid advertising through search engines and social media targeting commercial-oriented and long-tail keywords in your paid search.
Consider also promoting your website through methods such as print advertising, coupons, business cards, brochures, or commercials.
Promote your content via social media channels like Facebook, Google+, twitter, Instagram, …etc. Join in group discussions with relevant hashtags, answer questions and engage with your readers.
Use Call To Action (CTA) buttons to attract visitors and navigate them through your website.
Make your content appealing to different kinds of visitors. Consider outsourcing your content to professional writers in your niche to save time and produce high quality content.
Make your headline compelling to attract people to read your article.
Distinguish your hyperlinks with a different color to make them easily identifiable.
Make your content searchable and optimize it for search engines. Implement schema microdata which will it easier for search engines to find and index your pages. Also, use internal links to related content on your website.
Update the information in your old content and re-optimize it to increase relevant organic traffic to your website.
Invite guests sharing your niche to post genuine content on your website as this could attract their audience to visit your website to read their articles. Encourage visitors to comment on your content and others content on your website. Consider opening a forum for your website to help people start new topics and engage them in the discussions. Never allow users to post scams on your website as this could distract people from your website.
Comment on others' websites sharing your niche. This will boost your brand and make yourself know in the industry. Subsequently, it may also increase traffic back to your website.
Encourage other to link to content on your website (also known as backlink) as this could generate referral traffic to your website. Backlinks are also used by search engines to rack posts, so the more backlinks to your website, the higher your posts will rank in search engines.
Post content to LinkedIn with referrals to your website to boost traffic to your website. LinkedIn is now a publishing platform not just a job finding platform.
Interview prominent people related to your niche and post the interview on your website. This will boost your credibility, make others refer to your website to read more about these interviews and ultimately increase your website traffic.
Use email marketing to remind people about new products and services. Create a newsletter for your content and encourage people to subscribe to it.
Make sure your website loads fast and is compatible with smart phones. Optimize images on your website for faster loading.
Examine your website analytics and see which posts attract more attention from your audience and where your traffic is coming from.
Post a genuine content under relevant sub-articles on aggregator sites like Reddit. This will help increase traffic back to your website if the readers found your content to be useful and interesting.
Supplement your content with images and videos to grab the attention of your website visitors and make them engaged. Add alt text to your images to help find your content in search engines.
Use online tools to check how your competitor websites are performing, which topics are resonating, what people are interested in and what content can bring extra traffic to your website.
Conduct webinars to share your knowledge with your audience and promote your webinars through social media.
Attend conferences relevant to your niche and try to speak at people in these events to establish yourself in the industry and gain exposure to the audience.

What does a call to action CTA indicate?

A call to action (CTA) is a prompt, such as a button or a hyperlink, that can be incorporated into sales scripts, advertising messages, or web pages, which tells the user to take some specified action, e.g. Subscribe, Sign Up, or Buy Now. Good call to action phrases are clear, specific and create an urgency that drives the user to action. If you have a truly irresistible offer, your call to action should sell its value.

What does the conversion rate on a website mean?

The conversion rate is the percentage of website visitors who take a desired action, e.g. buy something on the website or sign up on an affiliate link.

What does the conversion rate on a website mean?

The conversion rate is the percentage of website visitors who take a desired action, e.g. buy something on the website or sign up on an affiliate link.

How do you increase conversion rate?

Make sure your website loads fast.
Optimize your website for mobile devices.
Keep it simple and remove distractions.
Use quality images.
Optimize your offer.
Be competitively priced.
Offer free shipping.
Use clear CTA (call to action).
Introduce a "fear of loss" and limited time coupon to spark action.
Add testimonials, reviews, and logos.
Add live chat to your website.
Perform an A/B test for your website.

What is a funnel?

A funnel is a navigation path (a series of web pages) which you expect your website visitors to follow, to achieve website goals. A funnel is made up of one or more goal pages and funnel pages (known as the funnel steps).

Funnels assist you in knowing where visitors enter and exit the conversion/sales process in order to determine and eliminate bottlenecks in the conversion/sales process and improve the website sales.

What are the different types of funnels?

Four types of funnels are available:

Goal funnel – a series of web pages which website visitors are expected to follow to complete a non-transactional goal like newsletter signups, downloads, ...etc.
Sales funnel – a series of web pages which which website visitors are expected to follow to complete a transactional goal like placing an order on a website. The process of placing an item in the cart and checking out is a good example of a sales funnel.
Multi channel goal funnel – it is a goal funnel that takes into account, the role played by multiple marketing channels in the conversion path.
Multi channel sales funnel – it is a sales funnel which takes into account, the role played by multiple marketing channels in the conversion path.

Boost Your Website Traffic

What website traffic refer to?

What does organic traffic mean?

What does website bounce rate refer to?

How can I check traffic on my website?

What techniques can I use to increase my website visitors?

What does a call to action CTA indicate?

What does the conversion rate on a website mean?

What does the conversion rate on a website mean?

How do you increase conversion rate?

What is a funnel?

What are the different types of funnels?

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