How to Pick the Perfect Shopify Theme for Your Store?

In the world of the e-commerce industry, first impressions matter a lot, especially when you are an e-commerce store owner. While developing a Shopify store there are several factors to consider and choosing an appealing design is among them. And, when it comes to setting up a Shopify online store we cannot forget the Shopify themes. 

It is true themes enhance the overall layout but with the use of the right theme you can capture the user's interest and help them in making their purchase. So, in this blog, we will understand how to choose the right Shopify theme for your store. Let us begin. In case you’re looking for experts to work on this, you can search “Shopify Website Development Company near me”.

What are Shopify Themes?

Every theme consists of a unique UI/UX depending upon your online store design. Design plays a key role as it attracts users to your store. Shopify comes with several pre-designed themes and it allows you to choose your desired theme that is right for your business and its success. 

These pre-designed themes come with two options: free and paid. You can use them initially or even customize the existing theme based on your branding. 

Types of Themes Available on Shopify 

Shopify provides you with three different types of themes and you can choose among them depending on your online store design. 

Default Themes 

Shopify comes with some default themes that you can use right away for your business. These themes are adaptable and can apply to various ranges of businesses. They are also updated regularly ensuring that you are always updated with the latest version. 

Customized Themes/Custom Themes

If you have some specific design needs then you can consider a custom theme. You can easily get a customized theme built based on your needs from a Shopify expert. This is amongst the most expensive options providing a unique look for your store.  

Premium Themes

If you are looking for a more aesthetic and unique experience for your store then getting a premium theme from a Shopify theme store can help you out. These themes are specially designed by professional designers offering an advanced level of customization than default themes. Premium themes come with a cost so, make sure you choose the one that fits within your budget. 

Factors to Evaluate When Selecting a Shopify Theme

Shopify comes with thousands of free and paid themes and choosing the right theme selection might be challenging. However, there are several factors to keep in mind that can help you choose the right theme that perfectly suits your ecommerce store. For any help, search “Shopify Website Development Company near me”, and choose Web Panel Solution. 

Define Your Brand

Before jumping into the diverse collection of Shopify themes, take some time to define your brand identity. It is important to understand your niche, products, services, target audience and message that you want to convey. 

You should consider your brand’s personality, its values and aesthetics. And, this clarity will help you to choose the right e-commerce store design that reflects your brand identity effectively. 

List out the Required Features 

The next factor to consider is the features that you require for your Shopify ecommerce store. Here are some of the basic features you should consider for your store. 

• Landing pages

• Slider

• Drop-down menus

• Navigation 

• Sign-Up and Sign-in button

• Product search 

• Filters 

• Shopping cart

• Pop-ups

• Blogs

• Video player

• Image zoom 

• Size charts and much more

You can list down all the features that you think can be helpful for your store. Highlight all the key functionalities and start looking for the relevant themes. 

Decide on Your Budget 

Before contacting Shopify or a Top Magento Website Development Company, thinking about budget is important. While building your Shopify store you will come across several expenses. A paid theme is an additional expense which includes Shopify subscription, domain name, add-ons and Shopify theme. The price range of themes can go up to $300 or more. That’s why it is highly recommended to plan all your expenses and set a separate budget for your themes. 

You should also consider the cost of Shopify expert services, and customizations along with the integration of additional features if required. 

Responsive Designs 

In this digital era having a responsive and mobile-friendly website is equally important. While choosing the theme make sure it must be optimized for mobile devices to ensure a consistent and engaging user experience for your customers regardless of any device they use.

Before purchasing the theme make sure you check its responsiveness on different screen sizes before purchasing it.  

Choose your Industry 

Shopify allows its users to search for themes by defining their niche. This allows you to get features and designs that fit your industry. No matter which industry you belong to, whether you are in beauty and fashion or the toys and games industry, you can get designs and features that fit your needs and industry. 

For example, if you own a furniture store, then you will need a template that consists of features like image zoom, payment options and much more. Simultaneously, if you have an online clothing store you should consider features such as size charts, and color options. Similarly, you can also consider advanced features like designs that are responsive and retina-ready. 

Check User Reviews and Ratings 

Before purchasing a theme, always check the user reviews and ratings. Look at points mentioned by other Shopify store owners for the theme you choose. Their experiences can provide you with valuable insights related to the theme’s performance, compatibility and support offered by the theme developer. 

Consider themes with positive reviews and strong feedback ensuring a reliable and well-supported for your e-commerce store. 

Support and Updates from the Theme Developer 

One of the most common mistakes people make while selecting a theme is they overlook the ratings and service provided by the theme developer after the purchase. This is an extremely important factor to consider because, unlike physical stores, the problem in online stores is a technical factor. 

Hence, it is crucial to check if the theme developers provide extended support to you in the future after purchasing it. Other factors such as upgrading them, integrating additional tools and plug-ins etc can sometimes lead to certain issues. And, these issues can be seamlessly handled by its developers. 

You don’t need to worry much if you are purchasing the theme from the Shopify store. Their 24/7 support team will assist you and assist whenever you require any help or support. 

Determine the Products You List 

Another significant factor while choosing a Shopify theme is the number of products you want to list. You should know how many types of products you are selling and make sure they are adequately displayed in your online store. 

Summing Up

Selecting the right Shopify theme is a crucial step for building a successful online store. By understanding your brand needs, exploring through available options, evaluating key features and testing, you can get a theme that perfectly aligns with your business. 

Investing in the right Shopify theme will not only enhance the overall visual appearance of your store but it will also provide an enjoyable and seamless shopping experience to your customers.  Thus, investing your money and time in the right theme will ultimately provide you with the best results along with an engaging and effective e-commerce store. Need help? Contact Web Panel Solution by searching “Shopify Website Development Company near me”