Web-Help

In addition to telling Google what your page is about, the meta description quickly tells a searcher what they can expect if they click on your page, increasing the relevant clicks to that page. Therefore the meta description helps Google to put your business on the right first page for the right searches and helps Google searchers to keep it there.

URL

Your URL consists of your domain name (such as wordstream.com), followed by a forward slash, followed by text separated by dashes.

Including keywords in your URL will help Google more quickly identify what your page is about. Also, the URL appears in between the title and meta description in search results. A clean URL that matches the title of the page is more appealing and trustworthy to users, and better suited for first-page appearances.

Alt tags

Google can only see images if the image has a text alternative (aka alt tag). If your alt tag includes keywords, Google can detect further relevancy of that page and feel more comfortable putting you on its first page of search results.

3. Write for humans

Of course, the body of your page’s content is the most important place to include the keywords for which you’re trying to rank. However, it is crucial that these keywords are not systematically and excessively inserted but naturally incorporated. In fact, Google can now detect keyword stuffing and if it does it will place you far, far from the first page of its results.

The key to getting on the first page of Google is providing useful, trustworthy, easy-to-read, but informative content that will keep your target audience on your pages and coming back for more. And conversationally sharing the knowledge already in your head is both free and easy. Just remember that if you want to rank on the first page of Google for a particular keyword search, your page needs to provide the information, and not just the keywords, that users are trying to obtain when they type that search into Google.

4. Emphasize location

Another free way to get your website pages on the first page of Google is to target location-based queries. Make sure your website clearly indicates your city and/or geographic area, via your contact page and potentially also through blog posts and services pages. That way, when people search: “your industry” + ”your city”, Google will pick up that information and show your business as a “near me” search result.

3. Track its Google ranking and traffic

The next step is to start keeping a track of where your pages are ranking for their target keywords so that you can get real-time feedback on your link building efforts.

As you build links, optimize the content, increase your site speed or make any other changes to your site, the pages will either move up or stay in the same position thereby providing you with insights as to which activities are helping you the most SEO wise.

By using the change in ranking positions as feedback, you can double down on activities that result in an increase in rankings and cut back on activities that give no or negative results.

You can use Serptoday’s free plan to start tracking your rankings. Serptoday is especially useful to bloggers who are just starting out and don’t have much money.

4. Aim For Mobile-Friendliness

Google uses mobile-first indexing to crawl, index and rank sites.

It checks the functionality, loading time, user experience, and design of your website’s mobile version first. Then, it scans the desktop version.

After doing so, it uses the site’s mobile version to rank pages in the SERPs.

The mobile version of a site is the preferred version for Google. Besides this, it reduces your bounce rate by offering a better user experience.

So, you must ensure that your site is mobile-friendly. To start, check:

1. It’s mobile-friendliness using RankWatch’s Mobile-friendly Checker.

2. Its eligibility for mobile-first indexing using Google Search Console.

Once you find the issues, work on them and make your site perform better in the SERPs.

Here are some tips to help you aim for mobile friendliness:

• Use a responsive web design

• Use standard fonts and sizes

• Provide short and simple menus

• Avoid flash and animations

• Don’t go for screen-blocking pop-ups and ads

• Keep enough space to scroll

• Ensure it loads fast

• Use icons and buttons wherever possible

• Give a search option on your website

Remember, mobile-first indexing and mobile-friendliness are two different things. But go hand in hand.

Having a mobile-friendly site will impact your search visibility (because of mobile-first indexing). So, you must aim for mobile-friendliness.

5. Register On Google My Business

Google my Business helps you rank better for searches with local intent.

Thus, it is one of the easiest and fastest ways for local businesses to get on the first page of Google.

With Google My Business, you can:

• Add your business information to Google Maps, Search, etc.

• Create or get access to a Business Profile on Google

• Manage how your business information shows up across Google

Here are the steps to register yourself on Google My Business:

1. Sign-in to Google My Business

2. Enter the name of your business

3. Enter the address of your business

4. Choose if you serve your customers at the address or not

5. Search for and select a business category

6. Enter a phone number or website URL

7. Verify your account

Once your business is verified, it will start appearing in SERPs for location-specific queries.

Also, you can create different types of GMB posts:

• What’s new posts

• Events posts

• Offers posts

• Welcome offer posts

• Product posts

Whenever you create a post, it shows up on Google and its products, thus enhancing your visibility.

Besides this, you can collect reviews from your customers on your Google My Business profile.

It gives signals to Google about your business’s reputation. So, it might help push you upwards in rankings, maybe even the first page.