The 2nd edition of the Workshop on Digital Markets starts with Agata Leszkiewicz (University of Twente) presenting an interesting paper about loyalty programs in online travel agencies and their cannibalization effects on direct bookings.
The morning session continues with Ting Li (RSM)'s research on a cutting-edge tool for real estate markets - VR co-browsing, and how it impacts property search diversity and search quantity.
Wrapping up the morning session with Agnieszka Kloc (RSM) on leaderboard composition in online learning platforms, and how it affects user engagement. Interesting work that leverages randomized field experiments.
After lunch, we are back with Giannis Kanellopoulos (Tilburg) presenting his recent research on dating platforms and how anti-ghosting interventions affect matchmaking.
Next up is David Kusterer (RSM), presenting his recent work on fake reviews in digital markets and how they affect competition and market efficiency.
The session continues with Tinghan Zhang (Tilburg), presenting on consumer's preference discovery in the search process. Interesting data from Kazakhstan, they find that consumers underestimate their price sensitivity.
Samuel Stäbler (Tilburg) wraps up the session with his recent work on the drivers of social and new media citations of academic marketing papers.
In the last section for today, Shrabastee Banerjee (Tilburg) shares her work on response strategies for online reviews and their impact on future sales.
Next up is Lachlan Deer (Tilburg). His paper (which recently celebrated its 10th year anniversary on Overleaf) is about the evolution of collective actions with an application to the Egyptian Arab Spring on Twitter.
Closing the day with Kathrin Gruber (Erasmus). Her work is on a transformer-based machine learning architecture for conversion attribution. Very cool work.
What a great way to end the first day of the workshop with a BBQ dinner in beautiful weather.
Day 2: We are back with Chiara Belletti (LMU) and her work is on crowdsourced data annotation on micro-tasking platforms. A neat structural model with a focus on moral hazard, and how platforms can tackle it.
The morning session continues with Yagmur Ozdemir (RSM) and her recent work on the usage of large language models (LLMs) in healthcare, and the differences in evaluations of ChatGPT responses between experts and non-experts. Super cool work.
Ann-Kathrin Polenz (Mannheim) is up next to share her work on the relationship between the length of survey design and the abandonment rate of electronic word-of-mouth participation.
Sijia Ma (Tilburg) wraps up the session with her recent paper on the impact of topic salience on emotional negativity in social media platforms, and how attention-grabbing interventions can backfire.
After lunch, we are back with Martin Quinn (RSM) and Sameer Mehta (RSM) on designing a GAS (generalized ad-supported subscription) mechanism with a mixed-method approach - an analytical model coupled with experiments.
Florian Pethig (Tilburg) follows with an interesting study on the impact of pre-moderation policy on online communities. His work leverages a natural experiment in a recipe-sharing community.
Last, but not least, Tobias Klein (Tilburg) shares his work on the dependence of the quality of search results on the amount of data a search engine has, a field experiment in collaboration with a search engine.