This my house, entry please! 

Even as behavioural scientists, we spend a lot of time pretending that behaviour is tidy. 

We’re taught that behaviour is irrational, but still predictable. That if we give people the right information, the right incentives, and design the context appropriately, things will fall in place. That humans are just slightly buggy systems waiting to be debugged.

And yet…

This first issue brings together ‘structured chaos’ from almost every continent. The behaviour that we tried to “contain,” so to speak, but still spilled out.

These pieces didn’t feel separate. A bad snack, a haunted scroll, a perfectly “wrong” decision, a market moving like a flock, a system held together by invisible labour… they all seemed to be circling the same question from different angles. Not what people do, but how behaviour quietly adapts to the worlds we build around it.

That’s what Mixed Methods means to us. Letting structure and story coexist. Data next to lived experience. Research, opinion, and creative writing pulling on the same behavioural thread. This newsletter isn’t about fixing people or perfecting decisions. It’s about noticing patterns as they emerge, in kitchens and in markets, on phones and families, in systems that work and don’t, and asking better questions because of them.

This is just the beginning. We hope it grows until we’re happily drowning in perspectives, methods, and stories from around the globe.