United States Multi-Screen Advertising Market was valued at USD 30 Billion in 2022 and is projected to reach USD 70 Billion by 2030, growing at a CAGR of 11.7% from 2024 to 2030.
The US Multi-Screen Advertising Market is rapidly evolving, with industries increasingly turning to innovative solutions to engage their target audiences across various devices and platforms. As digital consumption continues to rise, advertisers are exploring new ways to leverage multi-screen strategies, allowing them to connect with viewers across multiple touchpoints like TVs, smartphones, tablets, and laptops. This shift in media consumption patterns has transformed the advertising landscape, prompting businesses to develop more dynamic, cross-platform campaigns that cater to diverse consumer behaviors.
One of the key drivers of the US Multi-Screen Advertising Market is the growing demand for personalized and interactive content. Advertisers are now able to reach consumers wherever they are, tailoring messages to specific devices in real-time. According to industry reports, more than 60% of Americans use at least two screens simultaneously, creating vast opportunities for advertisers to engage viewers in unique ways. For instance, a TV commercial may prompt users to interact with an app or website on their smartphone, leading to a more immersive experience.
Different industries have distinct requirements for multi-screen advertising. For retail, this can mean using social media platforms and mobile apps to drive in-store traffic or online purchases. In the automotive sector, brands leverage dynamic ads across devices to showcase new car models and features. Healthcare brands, on the other hand, might use multi-screen advertising to spread awareness of new medical treatments or health services across various digital platforms. As the industry grows, advertisers are constantly seeking ways to measure success and improve ROI by analyzing how campaigns perform across screens and devices.
The rise of connected TVs and smart devices has also opened up new possibilities for multi-screen advertising, allowing brands to seamlessly integrate their messages across the household. Furthermore, advancements in AI and machine learning are enabling advertisers to deliver hyper-targeted content based on real-time user data, further optimizing the multi-screen experience.
As the US Multi-Screen Advertising Market continues to expand, industries must adapt to the changing landscape by investing in new technologies, embracing data-driven insights, and developing strategies that cater to the diverse ways consumers engage with digital content across multiple screens.
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Sky Mobile
Orange Telecom
Microsoft
Netflix
Roku
Amazon
AT&T
NTT DoCoMo
Vodafone
Verizon
Omnicom Group
Dentsu
Aegis group
Innocean Worldwide
365 Media
WPP Group
Hulu
aQuantive
Cramer-Krasselt
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Multi-Screen Advertising Market
Smartphones
Tablets
Smart TVs
Laptops
Desktop Computers
Gaming Consoles
Banner Ads
Rich Media Ads
Retail
Entertainment
Healthcare
Education
Automotive
Travel and Tourism
18-24 Years
25-34 Years
35-44 Years
45-54 Years
55+ Years
Brand Awareness
Lead Generation
Customer Engagement
Sales Conversion
Product Launch Campaigns
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Multi-Screen Advertising Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Multi-Screen Advertising Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Multi-Screen Advertising Market, By Type
6. US Multi-Screen Advertising Market, By Application
7. US Multi-Screen Advertising Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Multi-Screen Advertising Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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