To become a successful digital marketer, you need to develop the skills required to work with all online marketing technologies.
In addition, you need to acquire the necessary knowledge so that you can combine them together to achieve the best possible results.
It’s hard work that requires a lot of patience and perseverance but the good news is that you don’t have to attend college or a classroom course to become an expert in Digital Marketing.
If you want to learn digital marketing courses in Mumbai, check out our website for details.
There are a lot of free and paid online resources that can help you acquire the skills needed to become a modern digital marketing Professional.
Before we dive in, it’s necessary to explain what digital marketing is.
Digital marketing is the process of marketing on the Internet using all available online and digital channels. This is also known as online marketing and offline marketing respectively.
The diagram below shows the different channels that make up digital marketing and how they are grouped into online and offline.
It should be noted that the majority of people (if not all) when they talk about digital marketing, they actually mean online marketing which automatically excludes the non-online channels.
To become a successful digital marketer, you need to develop the skills required to work with all online marketing technologies.
In addition, you need to acquire the necessary knowledge so that you can combine them together to achieve the best possible results.
Its hard work that requires a lot of patience and perseverance but the good news is that you don’t have to attend college or a classroom course to become an expert in Digital Marketing.
You don’t even have to spend your time searching Google for which resources to follow.
What I’ve gathered below is the best resources (almost all free), you can follow and build your skills from the comfort of your home.
To build up your digital marketing skills, you need to become an expert in the following areas:
·
Search engine marketing (includes SEO, SEM, and PPC)
·
Content Marketing
·
Inbound Marketing
·
Social Media Marketing
·
Email Marketing
·
Digital Marketing Analytics Tools
One of the skills each digital marketing professional should develop its analytical skills.
Remember that the role of a digital marketing manager is not to learn how to run SEO or social media campaigns (that’s the job of the SEO expert or Social media marketing manager), but to know how to orchestrate all processes so that they work towards the same goals.
To be able to do that, you need to learn how to use various data analysis tools like Google Analytics and Google Search Console. Data reporting tools like the Google Data Studio and digital marketing tools like SEMRUSH.
Online Marketing Learning Tips
I’m sure that you’ve realized by now that learning digital marketing is not an easy job.
It requires a lot of reading and hours of practice to learn how each of the techniques works individually and how you can combine them together for maximum results.
The good news is that you can use the resources above to learn digital marketing at home and for Free. All you need is a willingness to learn and a lot of patience.
·
Start with SEO. Many of the concepts used by PPC, content marketing and social media marketing are based on SEO principles. Building your SEO skills first will make it easier to learn the rest.
·
Get Certified. As you progress through your learning, try to get certified. It’s a great way to showcase your expertise. In the above resources, you will find links to online courses that offer a certificate upon completion.
·
Start your own digital marketing blog. Having your own blog will help you practice what you’ve learned and demonstrated your expertise. Also, when you start writing about digital marketing, you can assess how well you know a topic or not.
·
Never stop learning. Digital marketing is an industry that changes all the time and learning never stops. It’s your job as a digital marketing professional to stay in sync with the latest developments keep your clients informed.