Privacy Policy for Wallify

Effective Date: [9/15/2025]

Introduction
This Privacy Policy explains how Wallify (“we”, “us”, or “our”) collects, uses, and shares information when you use our mobile application ("App"). By using Wallify, you agree to the collection and use of information in accordance with this policy.

1) Information We Collect

We value your privacy, and we strive to collect only the necessary information. Here is what we collect:

• Personal Information:
  We do not require account creation, nor do we collect personally identifiable information (such as name, email, or phone number) by default.
  
  

• Usage Data:
  We collect non-personal information, such as device model, OS version, app version, IP address (approximate location), interactions within the App, and performance data. This helps us improve the stability, performance, and overall user experience.
  
  

• Logs and Diagnostics:
  Crash logs and performance analytics may be collected in aggregate to identify and fix any issues with the app.
  
  

2) How We Use Your Information

We use your information to ensure that Wallify functions smoothly and meets your expectations:

• To operate and improve the App’s functionality and performance
  
  

• To present wallpapers and editable assets
  
  

• To enable features like search, favorites, downloads, sharing, and setting wallpapers
  
  

• To monitor app usage and enhance user experience
  
  

• To display ads via third-party ad networks (such as Google AdMob)
  
  

3) Advertising and Third Parties

We work with third-party advertising networks to provide ads within Wallify:

• Google AdMob:
  We use Google AdMob to show ads. AdMob may collect and process data (such as device identifiers, ad interactions, and approximate location) to display personalized or non-personalized ads depending on your consent.
  
  

  • AdMob Policy: Google AdMob Policy
    
    

  • Google Privacy Policy: Google Privacy Policy
    
    

You can manage ad personalization in your device settings or Google Ads Settings.

4) Permissions We Request and Why

We request the following permissions to enhance your app experience:

• Storage/Photos/Media:
  To download and save wallpapers/assets to your device's gallery.
  
  

• Set Wallpaper:
  To apply images to your Home/Lock screen directly from the App.
  
  

• Internet/Network State:
  To fetch online content, show ads, and enable the search feature.
  
  

5) Data Storage and Retention

• Favorites and local settings are stored only on your device and are not uploaded to our servers.
  
  

• Usage data and ad-related data collected by third parties (such as AdMob) are retained according to their respective privacy policies.
  
  

• We retain only aggregated or anonymized analytics, where applicable, strictly to improve the App.
  
  

6) Children’s Privacy

Our App is not directed to children under 13. If you are a parent or guardian and believe your child has provided personal data, please contact us so we can remove such information.

7) Security

We take reasonable measures to protect non-personal data processed in connection with the App. However, please be aware that no method of electronic transmission or storage is 100% secure, and we cannot guarantee the absolute security of your data.

8) International Users and Legal Bases

• EU/EEA Users:
  For users in the EU/EEA, our legal basis for processing non-personal data (such as usage/analytics) is our legitimate interests in improving the App and displaying ads. For ad personalization, we rely on your consent where required by law.
  
  

• California Users (CCPA):
  You have the right to opt-out of the sale or sharing of personal information. However, we do not sell personal data. You can manage ad settings through your device or Google Ads Settings.
  
  

You can also opt-out of personalized ads via your device or Google Ads Settings.

9) Third-Party Links

The App may contain links to third-party websites or services that are not controlled by us. We are not responsible for the content or privacy practices of these third parties.

10) Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available within the App or on our website (if available). By continuing to use Wallify after changes are made, you accept the updated Privacy Policy.

11) Contact Us

If you have any questions or concerns about this Privacy Policy, feel free to contact us at:
Email:  ziauddindeveloper@gmail.com
App Name: Wallify
Developer: Ziauddin Developer