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Orange the World
The mission of every Malaysian.
Have you ever wondered why orange became the colour of courage for women and girls everywhere?
It began with a global call to say … Enough.
In 2008, the UNiTE to End Violence Against Women campaign was launched under the umbrella of the United Nations — a movement created to give strength, voice, and visibility to the millions of women and girls who silently carry stories of fear, pain, resilience, and hope.
Why orange?
Orange is the official colour of the UN “Orange the World” campaign.
It symbolises:
🟧 Hope
🟧 A future free from violence
Violence leaves lasting wounds - visible and hidden. No woman should be left to face that darkness on her own.
Inner Wheel stands unwavering. Every woman has the right to safety, dignity, and a voice that will be heard. We take action, we offer support, and we speak for those who cannot speak for themselves.
You are not alone.
You are seen.
You are heard.
You are supported.
Orange was chosen to symbolise hope, healing, safety, and a future free from violence — a colour strong enough to cut through silence, stigma, and shame.
When we wear orange — whether as a T-shirt, a cap, a ribbon, a badge, or even an orange heart shared online — we make a visual promise:
🧡 “I choose compassion over indifference.”
🧡 “I stand for dignity, safety, and freedom.”
🧡 “I believe every woman and girl deserves to live without fear.”
From 25 November to 10 December, during the global 16 Days of Activism Against Gender-Based Violence, the world unites in orange — to remember, to honour, to speak up, and to declare that violence has no place in a world that values human rights.
🧡 Today’s Invitation:
Wear orange. Share orange. Show orange.
Add an orange emoji to your profile, wear a touch of orange clothing, or post a message of solidarity:
Let your colour ORANGE be your stand. Let your orange say:
“For every woman who deserves a world where she is seen, safe, and free.”
We rise. We heal. We hope. 🧡
About Inner Wheel
The Inner Wheel Club of Kuala Lumpur is a voluntary, non-profit, women's service organisation registered with the Registrar of Societies Malaysia. It is one of over 4,200 clubs in International Inner Wheel. Incorporated in 1949, it is one of the oldest in Inner Wheel Malaysia and in Inner Wheel worldwide. The first Club, the Inner Wheel Club of Manchester, still existing today, was formed in 1924.
International Inner Wheel holds consultative status in the United Nations and is rostered as an observer in the UN ECOSOC supporting the UN Commissions, particularly on UN's Sustainable Development Goals concerning Human Rights, Rights of the Children, Conditions of Women, the Family and the Elderly, and Substance Abuse.
The activities of the Inner Wheel Club of Kuala Lumpur are focused around members' personal and voluntary services to the communities mainly in West Malaysia. Support for their projects is always welcomed.
Marije Cornelissen, Executive Director of UN Women in the Netherlands.
She has been the unofficial go-to when the Inner Wheel UNiTE team started the first Inner Wheel global Orange the World campaign in 2024. Her invaluable assistance helped to guide the team through some highs and lows of undertaking the momentous global task.
Orange the World is an initiative of UN Women.
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