Local SEO Wakefield Company Working To Put Your Business 1^st.

Can Local SEO Help?

Local Search Engine Optimization (SEO) is the art of getting your business website highly visible on the local search results. And is an very effective strategy to grow your business online. Using Local SEO in Wakefield will help locally based businesses and national businesses seeking to attract customers, clients or patients from the Wakefield area. Given that the Wakefield district has a population of 330000 it is a very attractive market place for local business to stand out and for national businesses to get noticed.

The Wakefield SEO service assists businesses in promoting their offer to local customers/clients/patients at exactly the time they are looking for what they do online.

There is no doubt that using a local Wakefield SEO company will help any business improve their online presence.

What is important about a ‘Local Search’?

A local search is different from a general search as they tend to be specific and business related. And the good news for local businesses is that around 46 per cent of searches are centred around a local search term.

When people search for a general term such as ‘how to fix a faulty light switch” it doesn’t help a local electrician a great lot. However, when the search becomes ‘electrician near me’ or ‘best electrician in Wakefield being found at the top of the local results will boost business dramatically.

The smart Google search engine will try to give the searcher the best, most relevant answer to their query by finding the best results locally. The art of getting to the top and being seen is what Wakefield SEO Yorkshire gives to all clients.

Local Search Results.

When you look at the local search results page you’ll see it is normally split into 3 sections. The ads at the top that people pay for. The map section that may contain an ad and then the organic or free listings. The organic listings get the most clicks and the ads get the least. If you pay for expensive ads the moment you stop paying your visibility goes away. With the free listings, when you do it right, your visibility becomes cemented in.

The two most important places for a local business that gives the best return on investment id the free listings and the map section.

The Local Map Pack

Listing in the ‘3-pack’ ‘Map-Pack’ ‘local pack’ or to give it it’s correct term the Google my Business listings, is very advantageous.

Everything you see in the map section is filtered from a business’s listing with Google My Business. The results here do change depending on where locally the web searcher is based. The idea is that it will direct a local searcher to a local business via the google map section.

This Google local service seeks to place every local business on their map. So it makes sense for every business to claim and verify their business listing because then with some careful SEO they will rank in the local map section. Many local businesses fail to claim or verify their free local listing from Google. A big mistake.

As a result of claiming and verifying a business will be assigned what is known as a knowledge panel. Which will display a lot of information on the business such as contact details, opening times, services on offer, a full business description, faq’s, special deals and whatever business details a business would like to display.

The secret to get the best out of your Google My Business profile is to regularly update it with posts and pictures. And to keep reviews being posted consistently.