Marketing Manager
Marketing Manager
-Hokkaido Santouka Toronto-
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Increased followers on Instagram by 23% in a month with posting effective contents, influencer marketing and engaging with the audience by liking, commenting and sharing on relevant posts.
Created video contents on Instagram and increased the revenue of advertisement featured products 5x.
Consistently exceeded KPIs hitting bonus milestones.
Marketing Assistant
Marketing Assistant
-Admission Hub-
Increased user reach through Instagram by 78%
50% of all leads generated from Social Media by creating engaging and relevant contents with Canva, researching hashtags.
Participated in consultations and provided support visa administration.
Responsibilities
Responsibilities
Researched market trends and target audience:
Researched/ Analyzed Google keywords, Google Analytics and Instagram insights
Monitored audience behavior and interests through search engine results, audience and competitor posts, comments, and hashtags on Social Media
Planned, created, managed content lifecycle:
Created Instagram posts, reel, story with marketing sterategy
Designed flyers and restaurant menus
Used monday.com to plan and manage content release schedule
Engaged with target audience daily through comments, DMs, likes:
Replied to their comments on the posts and DMs
Shared and liked audience posts and stories
Asked questions on caption or conducting polls on story for engaging with audience and building customer loyalty.
Analyzed, and reported audience behavior, engagement, and activity to posted content:
Used Google Analytics and Instagram Insights to visualize key engagement metrics
Worked with kitchen staff to curate future menu items based off of metric results
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