Meet the Founder: Trae Knox

Wafel & Cone was founded by Trae, a creative entrepreneur with a love for nostalgic desserts and bold, street-smart branding. Blending a passion for community events with a taste for aesthetic indulgence, Trae created Wafel & Cone as a fresh take on ice cream vending — where classic flavors meet curated vibes. Whether serving up waffle tacos at a summer market or delivering packaged ice cream at private events, Trae’s mission is simple: make people smile, one bite at a time.