VERO is a social media platform and mobile app that markets itself as being free from advertisements, data mining, and algorithms. It was founded by Ayman Hariri, the son of the former Lebanese prime minister, and launched in 2015 as an alternative to Facebook and Instagram. The app became popular with certain creative communities, such as cosplayers, makeup artists, tattoo artists, and skateboarders, due to its pinch and zoom magnification feature. In March 2018, VERO's popularity increased significantly after the Cambridge Analytica data scandal, and the app became the most downloaded in 18 countries within a week. VERO's content feed is similar to Instagram's, but users can share a wider variety of content and the feed is chronological rather than algorithm-based. The app's business model involves inviting the first one million users to use it for free and then charging a subscription fee to any subsequent users, and it generates revenue through affiliate fees when someone buys a product they find on VERO.
Website: https://vero.co/
Promotional Video: VERO. The Authentic Social Network.
Chronological feed by default
No advertisements
Algorithm-free (No TikTok-style recommendations [For You Page] or Instagram’s Suggested Posts)
Free as of now (Yearly subscription coming soon, instated by the company)
Privacy (No data mining)
Audience selector (Followers, Acquaintances, Friends, Close Friends)
Communications (text and video) allowed for Acquaintances, Friends, and Close Friends (not Followers)
Sharing music, TV, movies, games, apps, books, places & links besides photographs and videos
Futuristic aesthetics
Easy verification
Desktop and iPad versions alongside the mobile (iPhone/Android) version of the app
Photographs
High-quality posts, zero compression
No cropping or limited size constraints
Supports landscapes (rotating the smartphone)
Pinch to zoom and move it around
Carousel up to 9 photographs
Videos
High-quality posts, zero compression
No cropping or limited size constraints
Supports landscapes (rotating the smartphone)
Music, TV Shows, Movies, Games, Apps, Books, Places
Recommend or Don’t Recommend button (include also Listening/Watching/Reading/Playing, Wants to Watch/Read/Play, Watched/Played)
Add caption to explain your reason
Permanent username
As of now, VERO does not allow you to easily change it once you make your account
It is recommended to use first name, last name as your username for recognisability and professionalism
Don’t regret like the founder of VSE, he just copied his Instagram username without giving a proper second thought
Username Ideas
First name only (e.g. @edward)
Strongly recommended if available
First name, Last name (e.g. @edwardschneider)
Recommended
For any one who has both Native and Western first names (e.g. Chinese, Vietnamese, Burmese, etc.), it is up to you to decide which name is more important you when making your permanent username for VERO.
Ayman Hariri
CEO & Co-Founder of VERO
Zack Snyder
Filmmaker
Peter McKinnon
Photographer & YouTuber
Madonna
Singer-Songwriter
100s of photographers, creatives, and hobbyists
Zack Snyder
Peter McKinnon
Peter McKinnon
Jared VanderMeer
Leonora Brebner
British GQ
Socality
If you have a passion for photography, VERO is home to a community of photographers that jumped from Instagram after the Reels-priority and increased suggested posts algorithm is implemented.
If you are an avid movie and TV watcher or music listener, VERO makes sharing your music opinion easier than Instagram with a dedicated post type to choose a movie, TV show, or music track and give an opinion about it.
Hobbyist Photographers
Hobbyist Artists & Creatives
Hobbyist Videographers
Music Enthusiasts
TV and Movie Enthusiasts
Bookworms
Gamers
Travel Enthusiasts