E2 GalleryGO: Speculative Mobile App
E2 GalleryGO: Speculative Mobile App
Embedded Files
About the Project
About the Project
E2 GalleryGO allows visitors to check-in to their art gallery hosted tours with ease from their smart device. Visitors will be able to locate tours from their local Elemental ECHO Gallery based on their group size, intended tour audience, activity level, and knowledge levels. Additionally, for added personalization, visitors can share their tour preferences with the art guides at the time of booking.
Additional case study information can be found on Behance at my E2 GalleryGO Case Study.
Project Duration
Project Duration
Start Date: March 26, 2024
End Date: May 21, 2024
Project Roles
Project Roles
Why this Project?
Why this Project?
I created this project for my portfolio as I have a lot of experience with museums in both my personal and professional life. My experience includes researching accessibility, ticket pricing, and other entry information and then translating my findings into an easy to read brochure.
As such, have a decent idea of what is expected of this style mobile app, so I knew I could use my current knowledge to design something beautiful and focus on learning the tools of UX Design. I also chose this project as a way to challenge myself by using colors that I tend to avoid, but I know compliment each other well.
Project Challenges
Project Challenges
Elemental ECHO Galleries does not have a mobile app, and all tour bookings are done by phone or by email. The traditional approach can be inconvenient for visitors looking to visit at the last minute experience delayed response times between 24 to 72 hours.
Additionally, without live availability, visitors are abandoning the idea of visiting our galleries based on the current Customer Effort Score (CES) of 6 out of 7.
Project Goal
Project Goal
The goal of this project is to improve the visitor experience by empowering guests through self-service capabilities. This includes current tour availabilities, a streamlined tour booking processes, and a mobile tour check-in.
Understanding the User
Research Summary
Research Summary
Interviews with a wide range of age groups
Competitive audit on similar businesses. The competitive audit helped me to see how the app for Elemental ECHO Galleries could provide the best user experience.
One of my assumptions was that competitors would have live tour availability. However, it became evident during the research audit that most gallery tours were confirmed by phone or email.
User Personas
User Personas
Nicholas Rogers
Nicholas Rogers
Nicholas is a doting grandfather and husband. He used to be an office worker who then rose through the ranks to be the CEO of the company. After a skiing accident on a company work trip, he has difficulty walking. In his retirement, he likes to enjoy seeing what the Big Apple has to offer to his family.
His favorite activities are to show his grandchildren new things and to show them different perspectives that he only began to see later in life. He wants them to be able to experience as much as the world has to offer.
Robin Finley
Robin Finley
Robin Finley is a 36-year-old Art History Professor at the University of California, Los Angeles (UCLA). They are currently in a relationship with their high school sweetheart, Rio, whose two children, Sage (age 8) and Hart (age 5), are like their own. Robin's passion for art stems from childhood, where they would often visit museums with their grandparents, who were avid art collectors.
Being an only child, Robin is very close to their extended family, especially cousin Sarah and great uncle Larry, who live nearby in San Diego. They frequently get together for family outings and cultural events. Robin believes in instilling a love for art and education in their children from an early age, and enjoys showing their avid art students new installations.
User Pain Points
User Pain Points
Usability Study Findings: Remote Study
Usability Study Findings: Remote Study
Research Objectives
Research Objectives
To see if the current app navigation intuitive and is easy to use for users to find tour information and complete tour bookings.
To learn the current user pain points and improve the app prior to beta testing.
Key Performance Indicators
Key Performance Indicators
Time on Task: We will be seeing how quickly tasks are completed by users with five minutes or less to complete each task being the ideal.
Drop-Off & Conversion Rates: How many times were users able to complete the task.
System Usability Scale (SUS): Scale will have “strongly disagree” to “strongly agree.”
Findings
Findings
All Participants want intuitive and simple navigation.
Participants experienced frustration or annoyance at unclear pages.
Most participants want the tour details to be clear.
Most participants want the booking detail sections to be clear.
Affinity Diagram
Affinity Diagram
Refining the Design
Refining the Design
Mockup Comparison
Mockup Comparison
The tour booking page went through the most changes from the low-fidelity wireframe to the final high-fidelity mockup used in the prototype. The biggest change was having the dates be more interactable and change from a static color to a different color based on availability.
Design System
Design System
Below is the finalized design system after the second high-fidelity useability study.
Mobile Screens
Mobile Screens
For this project, I created 30+ mobile screens and seven different menus. These screens include the login and account information, a help screen, different tour search pages, and multiple tour booking screens.
Going Forward & Key Takeaways
Going Forward & Key Takeaways
Project Quotes
Project Quotes
From Participant E during the Low-Fidelity Usability Study:
"Overall, I think that the bones of the app are good, but that the moving parts needs work before it is functional."
From Participant A during the first High-Fidelity Usability Study:
"This is very professional and what I would expect!"
From Participant C in the second High-Fidelity Usability Study:
"I can tell there was a lot of thought put into this app with how it is put together. It is very pretty and I would enjoy using it.”
Next Steps
Next Steps
Below are the next steps I would take if this project was not speculative.
Gather feedback from users at the product launch, and modify the mobile app to better accommodate user needs.
Contact each Elemental ECHO Gallery location to gather tour guide profiles and create a “Request your Private Guide” search screen.
Work with each Elemental ECHO Gallery location to add any new or limited-time tours.
Suggestion: Have the mobile app periodically update from the website once the website is functional to reduce inconsistencies between the website and the mobile app.
Key Takeaways & Insights
Key Takeaways & Insights
This project served as a valuable learning experience that highlighted the importance of using existing expertise while also recognizing that project and user-focused research can drive success. Throughout my first official UX design project, I have learned that collaboration to address project-specific challenges and accessibility considerations are vital to the project’s final design.
Additionally, at the beginning of this project, I had only the most basic understanding of Figma. At this project’s conclusion, I have had substantial growth with Figma, and I am excited to further expand my knowledge of this UX design tool and other UX design tools. This experience has reinforced the necessity of continuous learning, adaptability, and the prioritization of accessibility to create truly user-centric solutions, which I will be taking into account as I move forward in my career.
E2 GalleryGO Resource Credits.pdfPage updated
Google Sites
Report abuse