This is an open online academic seminar focusing on topics related to quantitative marketing.
The schedule is available as a Google calendar and you can sign up to receive updates here.Â
Please contact the organizers at virtualquantmark@googlegroups.com if you have any questions.
The Zoom link for all of the talks is: https://upenn.zoom.us/j/93394346729?pwd=SoVXVesbltpYbQxo9tbbPF6YgopDl3.1
We will post some recordings of talks at this channel and a full list of previous talks is available here.
Monday, February 9, Noon ET - Stephan Seiler (Imperial)
Causal Inference with Endogenous Price Response
Abstract: We study the estimation of causal treatment effects on demand when treatment is randomly assigned but prices adjust in response to treatment. We show that regressions of demand on treatment or on treatment and price lead to biased estimates of the direct treatment effect. The bias in both cases depends on the correlation of price with treatment and points in the same direction. In most cases including an endogenous price control reduces bias but does not remove it. We show how to test whether bias from an endogenous price response arises and how to recover an unbiased treatment effect (holding price constant) using a price instrument. We apply our approach to the estimation of the impact of feature advertising across several product categories using supermarket scanner data and show that the bias when not instrumenting for price can be substantial.
Monday, March 2, Noon ET - Matt McGranaghan (Delaware)
Monday, March 16, Noon ET - Caio Waisman (Kellogg)
Monday, March 30, Noon ET - Xinrong Zhu (Imperial)
Monday, April 6, Noon ET - Eric Schwartz (Michigan)
Monday, April 13, Noon ET - Ayelet Israeli (HBS)
Monday, May 4, Noon ET - Xu Zhang (LBS)
Monday May 11, Noon ET - Dante Donati (Columbia)
The seminars will last for 60 minutes with less formal conversation afterwards.
45 minutes of presentation
15 minutes of discussion.
Optional: speaker stays in Zoom for less formal conversation after the talk.
We also often invite additional panelists with expertise relevant to the talk to ask questions during the talk.
Please email the organizers if you'd like to be considered for a seminar talk. Please include an extended abstract or a working paper.
Yufeng Huang (Rochester), Zhenling Jiang (Wharton UPenn), Emaad Manzoor (Cornell), Olivia Natan (Berkeley), Hortense Fong (Columbia), Avner Strulov-Shlain (Booth)
Founding team: Dean Eckles (MIT Sloan), Andrey Fradkin (BU Questrom), Ayelet Israeli (HBS), Andrey Simonov (CBS), Raluca Ursu (NYU Stern)
virtualquantmark@googlegroups.com