South Korea On-Demand Staffing Platform Market was valued at USD 4 Billion in 2022 and is projected to reach USD 8 Billion by 2030, growing at a CAGR of 7% from 2024 to 2030.
South Korea's on-demand staffing platform market is experiencing a remarkable surge, driven by the rapid expansion of the gig economy and evolving industry demands. The number of gig workers in the country has escalated from 6 million in 2018 to 8.3 million in 2022, marking a 38.6% increase. This growth is particularly pronounced among individuals aged 60 and above, as well as those under 30, highlighting a shift towards flexible employment across diverse age groups.
Industries such as delivery and transportation have been at the forefront of this transformation. For instance, Baedal Minjok, a leading food delivery app, reported doubling its contracted workers to 20,000 by October 2021. Similarly, e-commerce giant Coupang employs approximately 100,000 contracted workers for its delivery services. These figures underscore the escalating reliance on gig workers to meet dynamic market needs.
To address the burgeoning demand for flexible labor, South Korea has introduced platforms like 'Employment24'. Launched in phases starting December 2023, this next-generation digital employment service integrates various employment-related functions, offering job seekers and employers a unified channel for job searches, recruitment support, and employment insurance services.
Despite the opportunities presented by on-demand staffing platforms, challenges persist. The average annual income for gig workers in 2022 stood at 11.14 million won (approximately $8,400), significantly lower than the minimum wage-based annual salary of 21 million won (about $16,000). This income disparity underscores the need for comprehensive policies to ensure fair compensation and labor rights protection for gig workers.
In response to these challenges, the South Korean government is urged to develop accurate statistics and implement measures safeguarding the rights of gig workers. As the on-demand staffing platform market continues to evolve, balancing flexibility with worker protections remains paramount to fostering a sustainable and equitable employment landscape.
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Amazon Mechanical Turk
Shiftgig
Upwork Inc
Wonolo
KLOC Health
Workpop
Upshift
Coople UK
FlexShift
NextCrew
Appjobs Sweden AB
MyWorkChoice
Snagajob
Traba
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the South Korea On-Demand Staffing Platform Market
Temporary Staffing
Permanent Staffing
Contract Staffing
Freelancer/On-demand Staffing
Healthcare
Information Technology
Retail
Manufacturing
Hospitality
Low-Skill Workers
Medium-Skill Workers
High-Skill Workers
Cloud-based
On-premise
Direct Hire
Temp-to-Perm
Recruitment Process Outsourcing (RPO)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
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1. Introduction of the South Korea On-Demand Staffing Platform Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. South Korea On-Demand Staffing Platform Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. South Korea On-Demand Staffing Platform Market, By Type
6. South Korea On-Demand Staffing Platform Market, By Application
7. South Korea On-Demand Staffing Platform Market, By Geography
Asia-Pacific
China
Japan
Korea
India
Australia
Indonesia
Thailand
Philippines
Malaysia and Vietnam
8. South Korea On-Demand Staffing Platform Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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