Toilet Paper Market was valued at USD 20.5 Billion in 2022 and is projected to reach USD 27.3 Billion by 2030, growing at a CAGR of 4.0% from 2024 to 2030.
The global toilet paper market was valued at approximately USD 45 billion in 2022 and is projected to reach around USD 60 billion by 2027, reflecting a compound annual growth rate (CAGR) of 5.5% during this period. This growth is driven by increasing consumer awareness of hygiene and rising disposable incomes, which have significantly boosted demand for premium and eco-friendly toilet paper products. Moreover, the expansion of urban areas and growing adoption of modern sanitary facilities in developing countries are contributing factors to the market's robust expansion.
Opportunity analysis reveals substantial potential in emerging markets, particularly in Asia-Pacific and Latin America, where rapid urbanization and rising living standards are creating new demand. These regions are expected to witness accelerated growth compared to mature markets due to the increasing need for better sanitary products. Additionally, the trend towards sustainable and environmentally friendly products presents a significant opportunity for market players to innovate and capture a growing segment of eco-conscious consumers. The rise of e-commerce also offers a strategic channel for reaching a broader customer base and enhancing market penetration.
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Procter & Gamble
Kimberly-Clark
Georgia-Pacific
Metsa Group
Essity (from SCA)
Oji Holdings
Cascades
Sofidel
Resolute (Atlas Toilet Papers)
First Quality
Clearwater
Irving
Kruger
WEPA
Empresas CMPC
Hengan Group
APP (Sinar Mas Group)
C & S Paper
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Toilet Paper Market
Household
Commercial
Based on Types the Market is categorized into Below types that held the largest Toilet Paper market share In 2023.
Pulp Paper
Recycled Paper
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Toilet Paper Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Toilet Paper Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Toilet Paper Market, By Type
6. Global Toilet Paper Market, By Application
7. Global Toilet Paper Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Toilet Paper Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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