This branding project for Space India focused on designing merchandise inspired by ISRO’s landmark missions, including Chandrayaan, Mangalyaan, and various satellite programs. The objective was to translate complex space narratives into visually engaging graphics that are both informative and aesthetically compelling.

The wrapping paper was conceived as an information-rich visual surface, where data, diagrams, and mission elements are thoughtfully organized through graphic representation. Designed to spark curiosity, it allows the buyer to engage with India’s space journey while appreciating the clarity and balance of the design.

Complementing this, the T-shirt designs explore simplified graphic interpretations of space missions and launch elements. Subtle yet impactful visuals were used to celebrate scientific achievement without overpowering the wearable format, making the merchandise accessible, educational, and visually enduring.

The overall design approach balances storytelling with restraint, ensuring the merchandise feels contemporary, collectible, and rooted in India’s space legacy.

The packaging design for Kanchazz was developed to visually distinguish four distinct flavours - Blueberry, Kacha Aam, Masala Shikanji, and Jeera  while maintaining a cohesive brand identity. Each variant is expressed through a carefully curated color palette and graphic language that reflects its individual flavour profile.

The design approach focuses on clear visual hierarchy, bold yet balanced graphics, and strong shelf presence, ensuring instant recognition and visual clarity for the consumer. Particular attention was given to consistency in layout and typography, allowing the flavours to stand out while reinforcing a unified brand system.

By blending contemporary aesthetics with familiar taste cues, the packaging creates an engaging consumer experience that feels both refreshing and trustworthy, strengthening brand recall and scalability across future product extensions. 

Minimal, monotone branding designed to let light take centre stage. 

The branding project for Lumero, a lighting company, was developed around a minimal and monotone design language that reflects precision, clarity, and elegance. The visual identity focuses on restraint, allowing form, typography, and layout to communicate the brand’s sophistication without visual noise.

The scope of work included flyers, brochures, visiting cards, envelopes, and supporting brand collaterals, all designed within a cohesive system. Consistency in tone, spacing, and hierarchy ensures a refined brand presence across touchpoints, reinforcing Lumero’s positioning as a contemporary lighting brand rooted in simplicity and visual clarity.

A cohesive visual system designed for an energetic food brand. 

The branding work for DimsumBox, a restaurant chain, focused on creating a bold and recognizable visual identity across multiple on-ground touchpoints. The scope included cart designs, standees, menu layouts, and supporting brand collaterals, all developed to maintain consistency while enhancing visibility in busy food environments.

The design approach balances clarity with character, using strong layouts, engaging graphics, and functional hierarchy to ensure ease of navigation and instant brand recall. Built as a scalable system, the branding adapts seamlessly across formats, supporting DimsumBox’s growing presence while keeping the experience lively, accessible, and visually unified.

A brand identity inspired by strength, balance, and creative energy.

This branding project involved designing key brand collaterals, including the company profile and invoice system, for an interior design and 3D rendering studio. The visual direction was shaped around a theme inspired by the dynamic presence of Shiv, reflecting strength, focus, and creative balance.

The design language translates this inspiration into a contemporary graphic system through controlled layouts, thoughtful typography, and symbolic detailing. While maintaining functional clarity and professionalism, the collaterals establish a distinctive brand presence that aligns with the client’s personal ethos, resulting in a visual identity that feels powerful, grounded, and refined.

An interactive learning experience combining language, sound, and visual clarity.

This project involved designing a multilingual learning book for kite creation, developed in three languages — Hindi, English, and Punjabi. The book was conceived as a sound-enhanced educational tool, integrating visual instruction with audio support to create an engaging and accessible learning experience.

The design approach focuses on clarity, intuitive layout, and age-friendly visual communication, ensuring ease of understanding across languages. Through thoughtful structuring, consistent graphic elements, and interactive features, the book supports inclusive learning while making the process of kite creation both educational and enjoyable.

Steam, Fold & Serve — Building a Visual Language for a Food Brand 

Fold & Steam is a contemporary momo brand for which a full visual identity system was designed from scratch. The branding scope covered menu design, brand cards, Standee and a complete set of on-ground brand collaterals including aprons, T-shirts, and standard brand guidelines. The objective was to create a playful yet structured identity that feels cohesive across physical and digital touchpoints, ensuring consistency in customer experience, staff presence, and brand recognition.