Corded Hair Dryer Market was valued at USD 4.5 Billion in 2022 and is projected to reach USD 6.8 Billion by 2030, growing at a CAGR of 6.9% from 2024 to 2030.
The corded hair dryer market has seen significant growth due to the rising demand for efficient and effective personal care appliances. The market is divided into various segments, with two primary categories being Online Sales and Offline Sales. These subsegments play a critical role in determining how hair dryers are distributed and accessed by consumers. The online sales segment has seen substantial expansion, driven by the increasing preference for the convenience of online shopping. Consumers are more inclined to purchase hair dryers from e-commerce platforms due to factors like competitive pricing, home delivery, and the ability to compare multiple models with ease. This trend has been bolstered by the increased adoption of digital devices and the proliferation of social media influencers promoting various beauty and grooming products.
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The online sales subsegment has emerged as one of the most significant drivers for the corded hair dryer market. With the growing trend of e-commerce, more consumers are opting to purchase their personal care products, including hair dryers, through online platforms. The availability of a wide range of products from global and local brands, coupled with user reviews, offers an enhanced shopping experience. Online retailers also frequently offer exclusive deals, discounts, and bundles, which increase the overall appeal of purchasing hair dryers online. Moreover, the convenience of door-to-door delivery and the ability to easily return or exchange items contribute to its popularity. With the rise of mobile shopping apps and increased internet penetration, online sales are expected to continue expanding.
While online sales are on the rise, offline sales of corded hair dryers remain a significant part of the market, especially in regions with lower internet penetration or among consumers who prefer physical shopping. Offline sales occur through a wide array of retail outlets, including department stores, supermarkets, beauty and personal care stores, and specialized electronics shops. These physical stores provide customers with the opportunity to test the product firsthand, experience its features, and get immediate assistance from store representatives. Additionally, offline shopping allows consumers to avoid waiting for delivery times, which is a key factor for many individuals who prioritize instant gratification. The ability to inspect the product before purchase and receive personalized recommendations ensures that offline sales will continue to contribute a large share to the corded hair dryer market.
The corded hair dryer market has experienced a variety of key trends that have shaped its trajectory. One major trend is the demand for energy-efficient and eco-friendly appliances. Consumers are increasingly conscious of the environmental impact of their purchases, leading to a growing preference for hair dryers that offer quick drying with lower energy consumption. Additionally, there has been a noticeable shift towards lightweight and compact designs. As consumers continue to prioritize portability and ease of use, manufacturers are focusing on developing more ergonomic and travel-friendly models. Technological advancements such as ionic and ceramic technologies have also gained popularity, offering faster drying times, reduced frizz, and healthier hair. As consumer preferences evolve, these trends are likely to continue shaping the development of the market.
Another emerging trend in the corded hair dryer market is the integration of smart technologies. Many modern hair dryers now come equipped with features such as adjustable heat settings, temperature sensors, and even Bluetooth connectivity. This allows users to personalize their styling experience, ensuring that their hair is dried efficiently while minimizing heat damage. Furthermore, the increasing awareness and adoption of wellness and self-care practices have contributed to a rise in the demand for professional-grade hair dryers. Consumers are looking for products that not only serve functional purposes but also enhance their overall grooming routines, making high-quality, premium hair dryers an appealing choice for many.
The corded hair dryer market presents a range of opportunities for both new entrants and established players. One of the most significant opportunities is the potential for expansion into emerging markets. As disposable incomes rise in developing regions, consumers are increasingly willing to invest in personal care products such as hair dryers. Companies that are able to tailor their marketing strategies and product offerings to meet the preferences and needs of consumers in these regions stand to benefit greatly. Additionally, as urbanization continues to spread across many developing countries, there will likely be an increasing demand for high-quality, durable hair dryers.
Another opportunity lies in the increasing trend of product diversification. Brands have the opportunity to expand their product lines to cater to different consumer segments. This includes creating specialized hair dryers for different hair types, from fine to thick or curly hair. Moreover, manufacturers can explore innovative features such as quieter motors, improved heat distribution, or multifunctional devices that combine hair drying with other grooming functions. Customization and personalization options are another potential area of opportunity, as consumers seek products that align with their unique preferences. By tapping into these opportunities, companies can differentiate themselves in a competitive market and drive growth.
1. What are the main types of hair dryers available in the market?
The main types of hair dryers are ionic, ceramic, and tourmaline hair dryers, each offering different benefits such as frizz reduction and faster drying.
2. Are corded hair dryers better than cordless models?
Corded hair dryers offer continuous power, making them more reliable for consistent performance, while cordless models are more portable but have limited battery life.
3. What is the average price range for a corded hair dryer?
Corded hair dryers typically range from $20 to $200, depending on the brand, features, and technology used in the product.
4. How long do corded hair dryers last?
With proper maintenance, a quality corded hair dryer can last anywhere between 3 to 5 years, depending on the brand and frequency of use.
5. Are corded hair dryers safe to use every day?
Yes, corded hair dryers are safe for daily use as long as they are used according to the manufacturer's instructions and maintained properly.
6. What features should I look for in a high-quality corded hair dryer?
Look for features like adjustable heat settings, multiple speed options, ionic technology, and ergonomic design for ease of use.
7. Can a corded hair dryer damage your hair?
Excessive heat from any hair dryer can damage hair over time, so it is important to use a heat-protectant spray and not over-dry hair.
8. What are the benefits of ionic technology in hair dryers?
Ionic technology helps reduce frizz and static, resulting in smoother, shinier hair while reducing drying time.
9. Is it better to buy a hair dryer online or in-store?
Online shopping offers convenience and better pricing, while in-store shopping allows you to test the product before purchasing.
10. How can I improve the lifespan of my corded hair dryer?
To extend its lifespan, clean the filter regularly, avoid overusing the dryer, and store it in a safe place away from moisture.
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Dyson
Spectrum Brands
Groupe SEB
Conair Corporation
Koninklijke Philips N.V.
Panasonic Corporation
Ikonic
Procter & Gamble (Braun)
Helen of Troy
Jemella
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Corded Hair Dryer Market
Online Sales
Offline Sales
Based on Types the Market is categorized into Below types that held the largest Corded Hair Dryer market share In 2023.
Price: < 50 Dollars
Price: 50-100 Dollars
Price: >100 Dollars
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Corded Hair Dryer Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Corded Hair Dryer Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Corded Hair Dryer Market, By Type
6. Global Corded Hair Dryer Market, By Application
7. Global Corded Hair Dryer Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Corded Hair Dryer Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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