United States Bath Tissue Market was valued at USD 8.0 Billion in 2022 and is projected to reach USD 11.0 Billion by 2030, growing at a CAGR of 4.2% from 2024 to 2030.
The US Bath Tissue Market is witnessing a significant rise, driven by an increasing demand from both households and industries. As one of the most essential commodities in daily life, bath tissue plays a crucial role in both residential and commercial sectors. But what drives this market? Let’s explore the key factors that are shaping the demand for bath tissue across various industries and the types of products available to meet these needs.
The bath tissue market can be broadly categorized into different types, including conventional toilet paper, premium toilet paper, and eco-friendly variants. The most widely consumed bath tissue type is the conventional roll, commonly used in homes and businesses. These are typically made from recycled paper or virgin pulp. Premium bath tissue, on the other hand, is made of higher-quality materials and offers features like softness, strength, and luxury appeal. This type is highly demanded in the hospitality and retail industries, where consumer satisfaction is a key concern. Lastly, eco-friendly bath tissue has been gaining significant traction, especially among environmentally conscious consumers and industries. With the rise of sustainability trends, more and more businesses are shifting to bath tissue made from sustainable sources, such as bamboo and recycled paper, in response to growing eco-awareness.
Industries, ranging from healthcare facilities to commercial buildings, rely heavily on bath tissue for maintaining hygiene and ensuring comfort. In particular, the healthcare sector is a major consumer of high-quality bath tissue, requiring products that meet stringent sanitation standards. The commercial sector, which includes office buildings, restaurants, and hotels, also has specific requirements for high-volume consumption and cost efficiency. Bulk purchases are common in these industries, and they often seek products that are both durable and cost-effective while maintaining a high standard of quality.
Additionally, the ongoing trends towards health, hygiene, and sustainability are transforming the US Bath Tissue Market. Companies are increasingly focusing on producing bath tissue that balances both quality and environmental impact. Consumer preferences are evolving rapidly, and industries are responding with products that cater to this demand for both luxury and eco-friendliness. The growing need for specialized bath tissue products is anticipated to continue driving the market forward in the years to come.
Get an In-Depth Research Analysis of the US Bath Tissue Market Size And Forecast [2025-2032]
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Procter & Gamble
Kimberly-Clark
Georgia-Pacific
Metsa Group
Essity (from SCA)
Oji Holdings
Cascades
Sofidel
Resolute (Atlas Toilet Papers)
First Quality
Clearwater
Irving
Kruger
WEPA
Empresas CMPC
Hengan Group
APP (Sinar Mas Group)
C & S Paper
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Bath Tissue Market
Standard Bath Tissue
Premium Bath Tissue
Eco-friendly Bath Tissue
Anti-bacterial Bath Tissue
Recycled Paper
Virgin Paper
Biodegradable Material
Non-biodegradable Material
Single-ply
Two-ply
Three-ply
Luxury Thickness Options
Single Roll
Multi-pack (4, 6, or 12 rolls)
Bulk Packaging
Eco-friendly Packaging
Residential Use
Commercial Use
Institutional Use (schools, hospitals)
Hotels and Lodging Services
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Bath Tissue Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Bath Tissue Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Bath Tissue Market, By Type
6. US Bath Tissue Market, By Application
7. US Bath Tissue Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Bath Tissue Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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