About

When working on the design of an App solution, the project benefits from identifying problems/ needs of the end user yet to be covered by other digital solutions. A large number of possibilities and features sometimes hampers this identification. In order to focus on the problems, it is necessary to evaluate consumer characterization and to develop research that allows a survey of cultural characteristics and behaviors of the consumer as the territory that expands the designer's literacy on the issue.

Research Author

José Gago-Silva has twenty years of experience as a Professor and researcher in Visual Communication at the School of Applied Arts (ESART) - Castelo Branco Polytechnic Institute (Portugal), Technology School of the Polytechnic Institute of Tomar and School of Arts, University of Evora. As a researcher, he Is a full member of the Research center in Architecture Design and Urbanism of the Faculty of Architecture, University of Lisbon.