This birthday party is available for every person in the world to view on the official Google homepage in the form of a Google doodle, one of the little embellishments to the Google logo that the creative team draws up on a regular basis to illustrate the otherwise sparse website. Though many countries have Google doodles that are specific to their culture, Google doodles are also available at a global scale, reaching all the far corners of the earth (and internet).

Marketers choose variables relating to anniversaries[7] to meet specific promotional objectives. While the length of time celebrated by an anniversary is often divisible by five, such as the 10th, 15th, 25th,[8] 50th, or 80th anniversary,[9] there are no hard and fast rules. For example, Google celebrated its 13th anniversary with a special "doodle" for its main search page which showed a colorful image of "cake, presents and balloons."[3] Generally, anniversaries are chosen to coincide with marketing initiatives, such that "any coming of age will do," according to one view.[10] An anniversary can commemorate not only a firm's founding year but the introduction of a successful company brand,[10] a merger,[11] a patent,[12] or some other milestone. There are a wide variety of marketing gimmicks and appeals which can accompany an anniversary celebration: sweepstakes,[13] contests,[12] thank you letters,[4][5] special product editions,[12] parties,[13] guest speakers, birthday displays on websites,[10] giveaways,[6] new product introductions,[8] publicity stunts, sponsorships, fireworks, live musical performances,[13] commemorative packaging,[6] anniversary rings,[14] promotions,[6] signs in retail stores,[6] donations, scholarships, temporary price reductions or discounts,[10] reflections on past accomplishments,[1][15] special ad campaigns,[16] new logos,[16] and so on.

Google Doodle: 12th Anniversary Birthday Logo  Homepage Gets Cake

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That's a labor of love, and I guess it should be: The one-off logo is evidently a way for Google to celebrate its birthday. The actual anniversary of Google has spurred many questions before, especially when the company "reset" the date so it would coincide with an indexing benchmark.

The animated doodle on Google's homepage showed a cake with its lower-tier lifting the top tier to greet people, who were landing on the homepage of Google. Meanwhile, the birthday candle denotes the letter 'L' in 'Google'. be457b7860

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