The Real Value of Instagram’s Blue Checkmark

That little blue tick next to a username used to mean something. Now that anyone can (theoretically) get verified, is it still worth having? Here’s what the checkmark actually does—and doesn’t do—for creators and brands today.

What the Blue Tick Still Does Well?

1. Stops Impersonators
Even with paid verification, the badge helps:

• Followers can spot your real account faster

• Scam accounts get reported more quickly

• Brands feel safer collaborating with you

A skincare blogger reduced fake accounts impersonating her by 70% after getting verified.

2. Gets You Through Support Faster
Verified accounts get:

• Priority customer service (response in hours vs. days)

• Account recovery help if hacked

• Less risk of accidental bans

This perk matters most for creators using Instagram Channel Members features, where account access is critical.

3. Grabs Attention in Comments
The badge makes your comments stand out under popular posts, which can:

• Drive profile visits from curious users

• Increase brand partnership opportunities

• Establish authority in your niche

Where the Checkmark Falls Short?

It Doesn’t:

• Automatically grow your audience (post quality still matters more)

• Prevent shadowbanning if you break rules

• Impress followers if your content isn’t good

One verified artist actually saw engagement drop – proving what matters most is authentic Instagram growth, not just a badge.

Who Should Get Verified?

Worth It For:

• Public figures (journalists, actors, speakers)

• Businesses dealing with counterfeits

• Creators who’ve been hacked before

Skip It If:

• You’re a small creator with strong community trust

• Your niche values "underdog" status

• You’d rather spend $15/month on ads

How to Make the Most of It?

If you do get verified:

• Add "Meta Verified" to your bio to manage expectations

• Use the badge to secure better brand deals

• Link to your verified profile from other platforms