Everything is becoming viral, with the advent of Covid-19. Indeed, we are entering a Viral Society.
The characteristics of the virulent social fabric that is building Viral Society are still barely noticeable, but some of them may include societal processes never seen before, such as the following:
- viral economies and technologies, based on capitalism's global weaknesses and economic crises, caused not only by computer viruses, but also and increasingly, by biological viruses.
- viral policies and politicians, for example the possibility that certain states, institutions, organizations, associations, or other social agents, use various types of viruses as weapons of threat, aggression or surveillance, local or global.
- viral cultures and cults, that is, modes of exercising science and the arts, or other knowledge and leisure, through virulent strategies. These strategies are based on the idea that the more followers and / or friends (or, in certain cases, the more enemies) a cultural or cultual user gathers within cyberspace, the more cultural and cultual virulent value that individual or collective user accumulates and / or distributes across the social fabric.
As for the conditioning that Covid-19 exercises on cultural tourism, is this activity transforming itself into a viral cultural tourism? Such a mode of travel never seen before, can be defined as the set of touristic activities carried out in the public space conditioned by the attributes of the viral society, in which cultural tourism is included. In fact, one of the characteristics of viral cultural tourism is the following: due to social confinement, many tourists emigrated to cyberspace, to start a new phase of their travellers careers there.