About

The research group engages in research at the intersection of health communication and strategic communication. Research in this area includes topics such as visual persuasion, visual communication of risk, visual message features, visual design, and visually-oriented skill development, as well as broader topics related to message design and campaign evaluation. Most projects focus on health-related information, although projects relevant to risk and scientific information outside of health contexts (i.e., environmental and technological contexts) are also of interest from time to time. You can see current projects and lab-related publications in the Research section of the site. Below is information on lab personnel and collaborators.

Lab People

Andy J. King, Ph.D. (Director)

I received my PhD from Purdue University in 2012, from the Brian Lamb School of Communication. I started my faculty career as a visiting assistant professor in the Department of Communication at the University of Illinois from 2012 to 2013 and moved to Texas Tech University as an Assistant Professor from 2013 to 2018. I am currently on faculty at the Greenlee School of Journalism and Communication at Iowa State University. My full CV can be found here.

Lauren Kriss (Undergraduate Research Scholar)

Lauren joined the lab in 2015 as a research assistant. In 2016, she became an Undergraduate Research Scholar through the Texas Tech Honors College. She's currently assisting with a systematic review of visual persuasion research and was lead RA for eye tracking projects during my time at Texas Tech. Beyond her work in the lab, Lauren is on the leadership team for the Texas Tech Honors College First-Year Experience Program.

Current Collaborators

Nadine Bol

Nadine is a postdoctoral researcher at the Amsterdam School of Communication Research (ASCoR), University of Amsterdam.

R. Glenn Cummins

Glenn is an Associate Professor in the Department of Journalism & Electronic Media, Director of the Center for Communication Research, and Associate Dean for Research in the College of Media & Communication at Texas Tech University.

Jakob D. Jensen

Jake is a Professor in the Department of Communication, Associate Dean for Research in the College of Humanities, and Director of the Health Communication and Technology (HCAT) lab at the University of Utah.

Kevin K. John

Kevin is an Assistant Professor in the School of Communications and Director of Eye-Tracking Research at Brigham Young University.

Allison Lazard

Allison is an Assistant Professor in the School of Journalism and Media at the University of North Carolina.

Jeff Niederdeppe

Jeff is an Associate Professor in the Department of Communication at Cornell University.

Brian L. Quick

Brian is a Professor in the Department of Communication at the University of Illinois.