Resume

Collaborate with the marketing team to establish a content strategy that aligns with the brand voice, target audience, and business objectives.

Plan and schedule content calendars to ensure consistent posting and maintain an active presence on social media platforms.

Write SEO-friendly blog posts, articles, and website copy that incorporate targeted keywords and follow best practices for on-page optimization.

Monitor website rankings, organic traffic, and conversion rates to identify areas for improvement and implement SEO strategies accordingly.

Setting content strategy, overseeing the editorial voice and calendar, writing and editing various types of content, collaborating with internal stakeholders and teams, managing workflow processes and tools, supervising and coaching an in-house content team, and creating reports on content performance and insights.

Develop engaging and high-quality content for various social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc and ensure content is scheduled, posted, and promoted effectively across all platforms.

Monitor and analyze social media metrics to evaluate content performance and make data-driven improvements.

Engage with the community by responding to comments, messages, and inquiries in a timely and professional manner.

Planning Content Strategies for Day One and clients. Plan, design and execute content and Social Media calendars.

Managing content across multiple channels, including the website, social media, and marketing collaterals. 

Setting content strategy, overseeing the editorial voice and calendar, writing and editing various types of content, collaborating with internal stakeholders and teams, managing workflow processes and tools, supervising and coaching an in-house content team, and creating reports on content performance and insights. 

Create and distribute high-quality content that aligns with business goals and resonates with the target audience.

Developing SEO content for blogs, off-page, landing pages, and website content.

Developing exclusive content for marketing collaterals - Case studies, whitepapers, emails, eBooks, banner copy, enterprise decks.

Developing ad copy for social media campaigns and search platform (Google Ads, Bing Ads).

Working closely with lead generation and Sales teams to channelize email marketing and LinkedIn campaigns.

Developing SEO content for blogs, articles, product descriptions, off-page and website content.

Conducting in-depth research on industry-related topics in order to develop original content.

Write quality content under strict deadline with exciting, captivating and authentic approach.

Writing copy across various platforms and modes: social media, ads, emails, blogs & video scripts. 

Worked under Digital Marketing team.

Research ideas and facts relevant to the content/topic assigned for writing academic and non-academic content.

Responsible for off-page activities.

Writing SEO-friendly articles, blogs, social media posts & captions. 

SEO optimization, editing and proofreading content copies.

Worked closely with Graphic Designing team for Infographics.

Creating content for social media posts, generating SEO-friendly content with meta-tags, title tags, header tags, and alt-tags.

Uploading content using WordPress.

Handled a team of eight in-house writer and freelancers.

Written tech and gadget related tutorials, how-to articles and first-hand reviews.

Content researching, creating, revising, editing, and proofreading content for websites, news, feature articles, social media and also encourage the team for topic ideation.

Assign articles for freelancers and proofreading.

Responsible for final content publication.

Attended press meets, tech-gadget launch events.

Attended Mobile World Congress (MWC) -2016 at Barcelona.

Developing content and headlines for the breaking news and reporting to the editorial department.

Plan a report to the editorial department, which will give them a concise understanding of the traffic of the website. 

Write tech news and articles for IB Times Canada edition.

Plan, write, edit and publish technology and startup articles.

Upload content through CMS.

Regularly updating IB Times Canada technology section website.

Attended press events of technology and product launches.

Responsible for technology section traffic growth.

Write technology, gadget news and featured articles.

Topic ideation as per recent events and updates.

Uploading articles through CMS.

Responsible for daily and weekly technology newsletter.

Editing, proof-reading and publishing SiliconIndia Blog written by subscribers.

Updating SiliconIndia website technology section regularly.

Responsible for 10X traffic growth of technology section.

Developing content and headlines for the breaking news and reporting to the editorial department.

Plan a report to the editorial department, which will give them a concise understanding of the traffic of the website.

Developed creative content for various online portals such as online forums, blogs, Facebook, Twitter, Linked In, and daily/weekly newsletter.